The registration plate '6 O' has sold for £100,000 at the DVLA's latest auction of private registrations.
The plate was bought by Ghanim al-Hadaifi, 24, who has already bought '4 O' and '5 O' this year for a combined £146,000.
The DVLA has now earned a total of £666,560 selling the first six digits in the 'O series'.
'1 O' sold for £210,000 in January and '2 O' raised £142,000 in March.
Ghanim al-Hadaifi's spokesman said: "Money is not really an issue, he just wants the best registrations he can have for his cars.
"He already has his sights set on numerous others, which we hope will be auctioned next year."
The most expensive registration sold this year was '1 D', which raised £352,000 at auction.
All money raised from the sale of private registrations goes to the UK Treasury.
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Re: Private plate sells for £100k
I agree with JackB. With people starving in the world, someone who can waste six figure sums like they have no value, on something so utterly pointless, seems completely wrong no matter the perspective you try and view it in.
I don't believe in limiting peoples success, and I'm not jealous of this guy and his obviously enormous wealth, but personal number plates serve almost no purpose. They have the same lettering, the same colours, and your car still looks the same at a glance. I just don't understand why. Its not even vanity, because its even more pointless.
There is a line where the value of quality, function, and form becomes detached from reality and this is on the wrong side of it.
I don't really know what I'm getting at, so will just say that I find it deeply sad, that someone can crave recognition so desperately that they have to spend what, for many people, is a lifetimes amount of money, on a foot long piece of plastic. I genuinely feel sorry for him.
Re: Private plate sells for £100k
Why not , if it gives other drivers something to smile about in a traffic jam.
Re: Private plate sells for £100k
Hat in the ring time .....
Both my personalised plates spell something rude ;o) bought from the DVLA for £250 each, their dumb censors missed them.