Nissan V2G wins manufacturers' challenge to design a car for 2030
8 December 2009

Nissan has won the annual LA motor show design challenge with its V2G concept.

This year’s design theme was ‘Youthmobile’. The challenge was to create a car for the year 2030, when a new generation of young motorists will demand a car built around technology.

Read more about the other LA design challenge entrants

Six manufacturers – Honda, Nissan, Audi, General Motors, Toyota and Mazda – entered the competition. The Nissan was chosen as it best mixed futuristic design with environmental credentials.

Chuck Pelly, director of Design Los Angeles contest, said, “The scope of this year's concepts and designs - from the initial sketches to the final presentations - was very impressive.

“In the end, it came down to which team had the most inventive and solution-oriented design. Nissan's designers showed passion and were able to create the ultimate Youthmobile for 2030 with their V2G design.”

The judges based their decision on the Nissan's "originality of creative concept, integration of futuristic design elements and level of adaptation to the needs of the youth consumer in 2030”.

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