Mercedes has filmed an advertising campaign for its new SLS AMG in 3D.
The commercial is the centrepiece of a £1 million advertising campaign for the new gullwinged supercar; it features ex-Formula One driver David Coulthard.
Mercedes wants to create a buzz around the SLS and to make it appeal to a younger audience, by pushing it on social media sites such as Twitter and Facebook.
The public will be able to win drives in the SLS at Mercedes-Benz World, as well as the chance to be driven at a circuit by Coulthard.
“We wanted to take a communications approach that would be both innovative and ambitious,” said Andrew Roberts, Mercedes UK’s communications director.