A British motor show will be held on the eve of this year's Goodwood Festival of Speed.
The event will run on Thursday, 1 July, and be billed as 'The Moving Motor Show' as visitors will be allowed to test drive cars on a 3.5-mile route around Goodwood estate, and drive cars up the hillclimb course, according to autocar.co.uk sources.
The show will also feature car launches, including the new Alfa Romeo Giulietta. Alfa Romeo is the the featured marque for the Festival this year, as the Italian brand celebrates its 100th anniversary.
In addition, visitors will be given early access to some of the Festival's attractions, and get a behind-the-scenes look at its organisation.
However, it hasn't been decided yet whether tickets will be sold to the event, or if will be left to manufacturers attending the show to invite people, allowing them to focus on giving test drives to potential car buyers.
Sources say the motor show is the idea of Goodwood estate's owner, Charles March, who is hoping to attract more manufacturers to have displays by widening the scope of the event beyond its traditional motorsport base.
If the inaugural event is a success, it is likely to be expanded in future. It could potentially deal a killer blow to the British motor show, which was cancelled this year due to a lack of manufacturer interest.