September sees another rise in Ford's monthly sales
12 October 2009

Ford’s monthly sales across its key 19 European markets rose 12.3 per cent year-on-year in September, the fourth monthly rise in a row.

Ford’s market share in the markets is now at 10.1 per cent, which is its highest for eight years and is also 0.8 per cent higher than last month.

Ingvar Sviggum, Ford of Europe's head of marketing, sales and service, said: “Traditionally we expect Ford to have a good month in September given the surge of new car sales in the UK due to the registration plate change, but September 2009 has surpassed expectations.”

Ford’s sale have been boosted by strong demand for its cars under pan-European scrappage schemes, with new Fiesta and Ka models proving particular popular. Sviggum said government intervention was still needed in European markets and the firm is concerned what effects the end of scrappage will bring.

In the first nine months, Ford sold 1.10 million vehicles in the 19 European markets, 4.5 per cent lower than in the same period in 2008. This compares with a total industry decline of 9.7 per cent.

Sviggum said Ford’s sales success had brought in good revenue for the firm.

“Ford has now gained nine months of year-over year monthly sales share improvement and month-on-month volume increases for the last four months,” he said.

“But market share and volume success are only valuable if they are achieved through high quality sales that generate good revenue, and we certainly saw that in September with retail sales accounting for 60 per cent of Ford passenger car sales.”

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