More names from the past could be brought back by the firm
4 November 2009

Citroen is looking at raiding its past for more inspiration for future models following the success of the revival of the DS badge.

The firm is examining the possibility of reusing the ID name, the badge used on the cheaper DS with a manual transmission, launched in 1955.

The French firm isn’t yet sure how it will apply the badge to future products, but insiders have confirmed ID is under consideration, although it could be some time before we see the results.

Company insiders also say the 1972 Citroen SM, the joint venture with Maserati that used a V8 motor, is a “rich mine”, although any inspiration is likely to be used for future design details rather than the name or its high-end concept.

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Comments
6

4 November 2009

The Citroen SM had a V6 engine not a V8. Another Autocar error!

4 November 2009

Citroen has some fantastic engineering heritage and some magnificent design DNA. If they use the revitalisation of these badges to produce cars which move the world on as much as the original Traction Avant, ID, DS and SM, - swoopy, elegant things that make you gasp with wonder, and which do things in original and innovative ways - then I will be highly impressed and likely to part with money. If on the other hand they do what they've done with the DS badge on the DS3, which is basically to nail it to an utterly conventional boxy supermini, then it will be a pointless exercise.

4 November 2009

[quote Submariner Redux] If on the other hand they do what they've done with the DS badge on the DS3, which is basically to nail it to an utterly conventional boxy supermini, then it will be a pointless exercise.[/quote]

I totally agree - the DS3 is basically just a 'Ghia' version of an ordinary car. Citroen are really wasting an opportunity here.

4 November 2009

I've had Citroens, and have followed their progress over the years. Whilst I am sure there are some anoraks out there who will tell me I am therefore not a fully fledged car enthusiast, I have to say that I just do not remember the ID badge. To the average punter therefore, it will mean absolutely nothing, other than the monster on The Lost Planet.
However, the Pallas badge used to mean something, and that might make a useful nameplate on a luxury version of the C6. As for the 'Dolly' 2CV special version, that might bring some colour (literally if it's painted like the 2CV) to a budget C1.

4 November 2009

Citroen!!!

Next year is the last year for the current WRC car,Please make a rally car for the road,a C4 300hb,4 wheel drive.It doesn't have to be in mass prodution.

4 November 2009

[quote Autocar]Citroen is looking at raiding its past for more inspiration for future models following the success of the revival of the DS badge.
[/quote]

I didn't realise the new "DS" had been a success. Perhaps they should have called it the Bijou and saved the DS badge for something more deserving.

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