Drivers want more efficient, less polluting cars but only if they’re still good to drive, a BMW market research survey has reported.
“It’s all very well to offer more efficient products," said BMW marketing director Richard Hudson. "But unless the quality and performance also progress, they simply won’t sell.”
The German company acknowledges that modern motorists are opting for lower-emission vehicles, but believes most aren’t motivated by an environmental conscience.
BMW’s research showed that three-quarters of drivers would only purchase a lower-emission car if it saved them money.