The beauty of the web is that the numbers don’t lie; every time you click on a news story, blog first drive, road test, or video, the numbers get crunched and the statistics counted. So it is that we can reveal that the Skoda Rapid is more popular than the Ferrari F12, for instance, and that the Range Rover 4 has attracted more attention than the entire Paris motor show garnered.
The beauty of statistics, though, is that they can tell a different story depending on how you look at them. The F12, for instance, recorded massive interest when it was revealed and subsequently driven, whereas the Rapid had early initial bursts on both counts, but kept on attracting interest from would-be buyers. So it is that mainstream can often out-punch exotica on the web.
Our word cloud also shows which marques we’ve written about the most. A lot depends on which makes are launching the most cars, or are the most talked about, but you also get a very good idea of which brands are attracting the most interest by generating headlines. Here are the year’s real movers and shakers.
It’s been a record-breaking year for autocar.co.uk, which was relaunched with dramatic success in May, but rest assured there’s plenty more to come from us as well as the car makers next year.