Ford's product development boss Richard Parry-Jones says motorists and car makers will need to work together on 'green issues' if global warming is to be kept in check.
In an exclusive Podcast with Autocar's editor-in-chief Steve Cropley, Parry-Jones said that motorists need to listen to the environmental lobby - but he also stated that those behind the wheel should be given better incentives to take action on the issue.
Ford already devotes two thirds of its future research and development budget to environmental issues. Parry-Jones says governments and the motorists will need to embrace change in a number of areas if the threat posed by global warming is to ease.
"I think car enthusiasts, as all sections of society, need to take more and more notice of rising Co2 levels," said Parry-Jones."If you knew there was an 80 per cent chance that you were going to have an accident, you'd probably put your seat belt on. I'd use that analogy to describe how we should be thinking about the environmental threat here."
But he added: "We have to tackle it on a global scale. Everybody has to be involved and almost everything has to change to some degree or another. But we have to allow people a choice when it comes to how they spend their money and their carbon allowance."