Aston Martin expects the imminent launch of its Cygnet city car to help increase its sales by more than 30 per cent on last year’s level.
Last year, the firm sold 4000 units as its sales were hit by the global recession. In 2008, the firm sold 5800 and Aston CEO Ulrich Bez expects 2010’s sales to surpass 2008's and top 6000 units.
Bez says the launch of the Toyota iQ-based Cygnet and the four-door Rapide saloon will provide the boost to Aston’s sales, although he doesn’t expect 2010 to be a vintage year for luxury car sales.
“We sold 4000 cars in 2009, and we want to sell 5500 to 6000 in 2010," Bez told Automobilwoche. "The Rapide, in particular, is starting off well.
“We can't talk about a great recovery in the market for luxury cars,” he continued. “All told, I believe that the situation won't be worse than in 2009, however."
Bez again defended the decision to sell the Cygnet, which could cost up to £50,000, saying he didn’t feel it would dilute the Aston brand.
“Many of our customers need a city car," he said. “The exclusive Cygnet is the natural choice for them."