BMW is serving demand for its products in Brazil by announcing a new production facility in the country
23 October 2012

BMW has unveiled plans to build a new plant in Joinville, Brazil. If approved by the Brazilian government, production is set to begin in 2014. More than 1000 new jobs will be created at the site and in the supply network. 

BMW already has a local sales business in the country, which sold 15,214 vehicles in 2011, representing a growth rate of almost 54 per cent. 

The new plant will extend the companies production network which comprises of 29 production and assembly facilities in 14 countries around the world. The planned investment for the project is said to be more than €200 million, with a production capacity of approximately 30,000 vehicles a year.

BMW sales and marketing boss, Ian Robertson said: "Brazil is a market with tremendous potential for the future for the BMW Group. For that reason, we are strengthening our long-term commitment to this country

"This will create the necessary conditions for us to maintain the balance of sales between Europe, Asia and the Americas - and, therefore, for the long-term success of our company. With this move, the BMW Group is applying its strategic principle of ‘production follows the market’, which has already proved successful in markets such as the US, China and India."

Sam Davis

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