Mitsubishi president Osamu Masuko has set his company the goal of halving its CO2 emissions by the year 2020.
Masuko was speaking at the launch of the Mitsubishi Mirage and PX-MiEV II at the Tokyo motor show today.
Masuko recently said he expected the car company that led the way in low emissions technology to emerge as the most powerful manufacturer in the long-term, adding that it was more important to develop relevant technologies than chase short-term sales.
“We are entering an age of mega-competition,” he said. “The winner will be the one that develops the technology that works best for the times we are approaching, and we believe we will be well placed for that.”
Mitsubishi has said it wants a hybrid or electric version of every car it sells by 2020, and has set the target of 20% of its sales being of alternatively powered vehicles.