First official pics and details of the Fiat 500 for North America
18 November 2010

Fiat-owned Chrysler has revealed the first official pictures and details of the North American version of the Fiat 500, unveiled at today's LA motor show.

Set to go on sale later this year in the US for the first time in half a century, the 500 will be sold with the choice of three trim levels and will be powered by a 100bhp, 98lb ft Fiat 1.4-litre MultiAir petrol engine not yet offered in Europe. Transmission options include a six-speed manual and a five-speed manual.

The North American Fiat 500 Sport gets softer suspension, subtly revised front and rear bumper designs, a slightly larger front grille and a revised aerodynamic package including wider sills.

This model also gets 16-inch aluminium alloy wheels and, red brake calipers, a chrome exhaust tip and black shadowline window trim. Pop and Lounge trim levels will be offered, too.

Chrysler has also confirmed it will launch the 500C in North America in spring 2011.

Read the Fiat/Chrysler five-year plan in full

Our Verdict

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The Fiat 500 is a deserved success story for the brand, offering bags of style, a fine drive and low costs

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14 September 2010

Just for accuracy, Fiat doesn't own Chrysler. It has a 20% stake in Chrysler and won't have control until all Chryslers loans are paid back.

14 September 2010

I don't think the redesign has done the 500 any favours, on the most part anyway. Don't quite see why they've gone for the three-split lower front grille, maybe it's a U.S thing. Having said that, I do like the narrower number plate housing at the back - that's more reminiscent of the original 500. Overall though, good to see the 500 in the States, but I prefer our UK version :)

"The creative adult is the child who survived."

14 September 2010

Why would Fiat choose such an ugly thing to launch their brand in the States? I can't see this selling very well.

29 September 2010

Indeed. It seems like it might be a bit on the cramped side for many Americans. Or am i generalising a bit there?!

17 November 2010

No auto-box option? In the US?

I don't like the 500, but it's a sale succes here in Italy, especially among sister has one, my mother has one.

18 November 2010

I think Buzz Cagney's hit the nail on the head, a lot of Americans would struggle to get in a Fiat 500, so presumably the target market will be celebs and anorexics[one and the same maybe] who are tired of the Mini[too common] or the Prius[too sensible] or the Tesla[too quiet]. The 500 doesn't attract huge discounts in the UK, so they must have their supplies tailored to the market. That might not suit the US, however, where every garage I passed seemed to have slashed their prices. Maybe Fiat are hoping that Americans will pay the going rate for a car that's different from their standard gas-guzzlers.

18 November 2010

[quote Buzz Cagney] It might be a bit on the cramped side for many Americans.[/quote]

How cramped was the first generation MX5? Tens of thousands of Americans bought one. The Fiat 500's cabin is a barn in comparison.

18 November 2010

[quote n50pap]every garage I passed seemed to have slashed their prices[/quote]

I can't verify your statement, but "doing a deal" is the American way, discounting the rule.

18 November 2010

Latest : Fiat and Chrysler to merge. Sale of Alfa Romeo is a "strategic option". More details from AFP report.

Fiat says Ferrari listing an option

Wed, Nov 17, 2010

ROME, Italy - (AFP) Italian auto giant Fiat said Tuesday a stock market float for its iconic sports car brand Ferrari was among strategic options for the company after a major restructuring is completed.

Fiat made the statement in response to a request by the bourse authorities for clarification of reports Monday based on analyst notes that it intended to merge fully with US auto group Chrysler and could offer shares in Ferrari.

It said that a sale of components unit Magneti Marelli, reported Monday, was also among its strategic options and referred also to another iconic marque, Alfa Romeo.

"Concerning recent press reports about Magneti Marelli, Ferrari and Alfa Romeo ... there are certain strategic options which the restructuring will make possible for the group," Fiat said in a statement.

Fiat is currently restructuring its business to separate out its industrial activities to leave a core auto unit by January.

The company noted that "analysts have drawn different conclusions," adding that some may have gone too far in supposing that Fiat and Chrysler were to merge.

Fiat has owned 20 percent of Chrysler since the US company came out of bankruptcy in June 2009 and it is set to increase its stake to 35 percent by the end of next year.

It holds 85 percent of Ferrari.

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