Kia has launched five cars at the Frankfurt motor show.
Its star attraction is the all-new Kia Venga, a spacious B-segment MPV. It will feature alongside the facelifted Kia Cee’d, the new Kia Sorento SUV and the first European showing of the Kia Forte LPI hybrid saloon.
Kia is also launching its new EcoDynamics sub brand. The badge will be given to the most fuel efficient models within Kia’s existing range. Hybrid versions of the Cee’d and Sorento will be shown as part of the new sub brand.
Hyoung-Keun Lee, president of Kia Motors Corporation, said: “Kia’s exciting presence at Frankfurt will embody five premieres and highlight our brand’s stylish design, creative engineering and world-class build quality, for all the world to see.”
“Throughout the current global economic downturn Kia products have maintained their appeal to consumers and enabled us to increase our market share in many regions. I am confident that next year in Europe, the new Venga, new Cee’d and new Sorento will spearhead a successful sales drive to attract more newcomers to our brand.”