Fiat's new baby was much, much bigger than you'd expect at the German motor show
13 September 2007

The most spectacular car at the show was not the Citroen C-Cactus, the BMW X6 or even the Lamborghini Reventon, but the giant-sized Fiat 500 that was part of the firm's stand.

This massive and precise replica of Fiat’s hugely popular new baby, built with the aid of yacht technology, provided Disney-like tunnel-of-love rides in the real thing, which ran on a track that takes you inside the giant 500, passing through its wheelarches once the wheels have slid out of the way.

It was one reason why this was the most crowded hall of the show, though a litter of glamorous models, and the proximity of the Ferrari, Maserati and Alfa Romeo stands would have had something to do with it.

Fiat brand boss Luc De Meo and a member of his exhibitions team had the idea for the giant-size 500 four months ago, he says, and it cost several hundred thousand euros to make. But it can be used again. ‘I dream of putting it in a New York shopping mall,’ said De Meo.

Richard Bremner

Our Verdict

Fiat 500

The Fiat 500 is a deserved success story for the brand, offering bags of style, a fine drive and low costs

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