“The recipe for success” was Chrysler’s lunchtime launch message for its new Grand Voyager MPV earlier to day in Detroit. Known as the Town and Country in the US, this updated seven-seat MPV will go on sale in the UK in 2008.
So Chrysler boss Tom LaSorda took the stage and cooked up a couple of all-American dishes – spicy pork tenderloin and a chocolate cake. The spicy pork was chosen to symbolise the Caravan model by Dodge (DC’s spicy, muscular brand) and the gooey cake was supposed to be refined and creamy (like the new Chrysler Grand Voyager), since DC’s aim is to move Chrysler upmarket.
LaSorda acquitted himself reasonably well at the stove, launching into the tricky job of icing a cake with gusto, although it didn’t seem to get eaten. Notable during the performance were jibes from the press about heat building in the show stage kitchen, a reference to the recent financial and executive pressures that LaSorda has been under.
“Thanks for bringing that up,” joked La Sorda who has been fighting off critics, “the kitchen’s been pretty hot and I’ve got enough press folk pointing that out already!”