VW targets significant sales increase with facelifted luxury car
15 April 2010

Chinese sales will be critical to the success of the facelifted VW Phaeton, according to an analyst.

The facelifted Phaeton will be launched at next week's Bejing motor show, and gets a refreshed front and rear end, as well as an updated interior.

Volkswagen sold 1400 Phaetons in China last year, a 40 per cent boost on the previous year’s figure, and a reflection of the 37 percent overall increase in VW sales in China.

For 2010, the company hope to sell over 2000 Phaetons, with prices starting at the equivalent of £57,000.

"Success in China is absolutely crucial for Volkswagen's expansion goals," Stefan Bratzel, director of the Center of Automotive Studies at the University of Bergisch, Gladbach, Germany, told Chinese media.

"Selecting China as the venue for the launch of the new Phaeton proves VW's commitment to this vast market."

In contrast, VW is still deciding whether to reintroduce the Phaeton to the American market. The car was a sales flop across the Atlantic and was pulled from the company’s model line-up in 2006.

Robert Cullen

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26

15 April 2010

I've always had a soft spot for the Phaeton. I don't know why; it's not as attractive as the Jaguar XJ, nor not as solid as the Mercedes-Benz S-Class or even as desirable as the Maserati Quattroporte... despite all that I still like it, haha.

15 April 2010

Saw one of these in silver earlier this week, and it was a bit of a double take as they're so rare. Really like them too, something very satisfying about the look and the depth of engineering

15 April 2010

Why would you pay all that for something that everyone thinks is a well spec'd Passat?

15 April 2010

[quote Richard H]Why would you pay all that for something that everyone thinks is a well spec'd Passat?[/quote] Because it is a de badged bentley for those who don't care for image, just for quality.

15 April 2010

[quote PhilM4000]Because it is a de badged bentley for those who don't care for image, just for quality.[/quote]

They're not that reliable, I know of several people who've given up and got a Masserati instead.

And the depreciation is huge

It's a pointless VW, should be sold via Audi, or not at all

15 April 2010

There is a W12 with Diplomatic plates sitting outside our Geneva office this morning. Stopped for a look inside. You wouldn't mistake this for a Passat and the comparison with a re-badged Bentley is a good point. The VW badge doesn't fit with the price, but for those who look at it as a car from the stable that does Lamborghini, Bentley, Bugatti etc you realise this is a very exclusive and high spec car.

15 April 2010

[quote PhilM4000]Because it is a de badged bentley for those who don't care for image, just for quality[/quote]

Like Dark isle and Fuzzybear, I also have a soft spot for the Phaeton; I like its clean unfussy design and it has great presence on the rare occasion when you see one on the road. However, I remember sitting in one at a motor show and thinking that the interior was very much enlarged Golf, it certainly did not have the quality or aura of a Bentley.

15 April 2010

[quote PhilM4000]Why would you pay all that for something that everyone thinks is a well spec'd Passat?[/quote]

Because some people (ie. diplomats parked in geneva) don't want to be too flashy, but don't wan't to sacrifice the comfort.

If you see an important government official being driven around in the back of an s-class (vital to do work as its a mobile office - if my taxes are paying them they can work 24 hours a day!), you'd think waste of tax payers money. The cheaper VW, you probably wouldn't even realise!

15 April 2010

[quote Richard H]Why would you pay all that for something that everyone thinks is a well spec'd Passat? [/quote]

Because everyone thinks it's a well spec'd Passat.

That's why.

15 April 2010

[quote Richard H]I know of several people who've given up and got a Masserati instead.[/quote]

So you know several people who used to own a Phaeton, but all of them got rid of it and went for a Maserati. Because they had issues with the quality.

That sounds HUGELY realistic.

Especially the notion of people cross shopping VW and Maserati.

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