After the launch of its F015 concept, Mercedes says the key to complex new tech is to make it relevant and palatable to customers
Jim Holder
22 January 2015

Harnessing technology without overwhelming passengers will be key to the future of the car, according to Mercedes-Benz head of design Gorden Wagener.

Speaking following the launch of the Mercedes F015 - a concept looking at how cars of the future could look and drive - at the Consumer Electronics Show, Wagener said: “Car makers will be differentiated by how they use the technology. There are lots of smartphone manufacturers, but only one Apple. At Mercedes we want to define modern luxury, and the technology cannot be overwhelming.

“Digital advances are incredible but often very complex. At an extreme, a user may be asked to trust an autonomous car with their safety. How we build that relationship between a car and its occupants puts a lot of emphasis on design, materials and the simplicity of the interaction.

“That extends from how systems operate through to the exterior look of the car. Our concept is about taking things away - having an overly exaggerated face or aggressive headlights won’t send the right message. You don’t want an autonomous car to look like it’s going to chase down the motorway; that doesn’t lend trust or look cool. Cars will need to look trustworthy and use all of the technology in a very useable way.”

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Comments
6

22 January 2015
Perhaps the police could be trained to issue ASBOs to cars having aggressive headlights or faces. The words of designers....oh god ! Maybe cars that are not expensive to run or service would help the customer.

22 January 2015
No mention of how much an autonomous option will cost on a C class.

typos1 - Just can’t respect opinion

22 January 2015
If Mercedes wish to make a car that looks "trustworthy" and non-aggressive perhaps they could look to the Henry Vacuum Cleaner for inspiration. I always trust them.


22 January 2015
Can't actually comment on the articles I would like as the posts run to more than 1 page so any comments made are lost in the ether. It must be an extremely difficult and expensive fix otherwise any IT department worth their salt would have had this fixed long ago.

22 January 2015
My daughters learn stuff like website creation at school. I'm sure they could sort it. If it was my companie's website and the IT Manager had taken this long to do nothing I'd have replaced him some time ago.


22 January 2015
As regard to the on going problem to the website....Have you tried switching it off and on again ?

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Our Verdict

Mercedes-Benz C-class

Can the C-Class, our perennial runner-up in the compact saloon category, finally reach the top spot?

Find an Autocar car review

Driven this week