Boxster rival set for 'end-of-recession' launch
Steve Cropley Autocar
8 January 2009

Plans for Jaguar’s on-again, off-again two-seater roadster are set to be revived. The car, code-named Jaguar F-type, could be launched in time for an end-of-recession launch in 2011.

The Jaguar F-type, a Porsche Boxster rival, has the enthusiastic backing of group chairman Ratan Tata, who signalled his openness to it last year, even before his acquisition of Jaguar was complete. He believes Jaguar must use image projects like the new roadster to “show a new face” when demand for a new wave of more efficient luxury returns.

The move signals Tata’s complete break with the management style of Ford, JLR’s former owner, which believed Jaguar needed to spend its restricted model development funds on ‘mainstream’ projects like the Jaguar X-type estate and diesel.

“Putting exciting projects on the back burner is the thing we should not do,” said Tata. “Certainly we must attend to business by doing our utmost to cut costs and reduce time-frames, but above all we must ensure that we come out of this slump ahead of where we were – with exciting cars like the roadster that show where we want to go.”

Jaguar showed a promising front-engine, rear-drive F-type concept car in 2000, touting it as evidence of an “intent to return to the sports car market in which we so successful in the ’50s and ’60s”, but subsequently dropped it to concentrate on more mainstream projects.

Our Verdict

Jaguar F-Type Convertible

The Jaguar F-Type convertible provides direct competition to the 718 Boxster and the 911 Cabriolet, but can the big cat take a bite out of its Porsche rivals?

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK