Highest-profile changes at Bentley and Audi as German giant changes its management team
1 June 2012

The VW Group has confirmed several high-profile management changes as it bids to strengthen Audi, increase its Chinese sales and lower the average age of its board members.

The most notable change is that current Bentley and Bugatti boss Wolfgang Dürheimer is moving to Audi as head of research and development. He will be replaced by Wolfgang Schreiber, the current Speaker of the Board of Management of Volkswagen Commercial Vehicles.

Dürheimer joined Bentley in February 2011, overseeing projects such as the development of its SUV concept and a much-rumoured return to motorsport for the marque. At Audi he replaces Michael Dick, who is retiring.

Schreiber is best known for leading the engineering on the Bugatti Veyron project before moving into management roles.

In addition, Luca de Meo will move to Audi as its head of marketing from his current role as head of marketing for VW passenger cars. He will be replaced at VW by Jürgen Stackmann, former marketing boss of Skoda.

Current head of heavy trucks Jochem Heizmann takes a board post running VW's China operations. He replaces Karl-Thomas Neumann.

Former VW purchasing chief Bernd Martens joins Audi as head of purchasing. In addition, Audi's head of sales and marketing, Peter Schwarzenbauer, is leaving the company.

The current head of Audi, Rupert Stadler, is expected to continue in his current role.

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1 June 2012

Good.  Hopefully Wolfgang Schreiber will have the good sense to see the EXP 9 F concept for what it is and order a complete redesign.  Although as he's currently on the board of VWCV I shan't hold my breath.  Ironic really considering Ettore Bugatti called Bentleys "the world's fastest lorries". Wink

2 June 2012

Nick Rutter wrote:

Ironic really considering Ettore Bugatti called Bentleys "the world's fastest lorries".

this is everyone's favourite quote but it dates from over half a century ago - Bugatti popped his clogs soon after the end of WWII - and was a reference to Bentley's obsession with over engineeing as opposed to his obsession with weight. If anything it's a back handed compliment about the English marque's famous level of build and more so given Bugatti went out of business not long after.

Who's laughing now, eh (yeah, okay, everyone is at that SUV monstrosity).

1 June 2012

Hopefully someone will soon realise the dimwittedness of the bright LED daytime running lights makes every Audi and therefore its driver look like a bit of a nit. (language used can be adjusted for your own personally tastes). 


2 June 2012

Wolfgang Durheimer is also the Bugatti boss - no mention in the article if he will remain at Bugatti or whether someone will come in and take his place at the top spot.

But I agree with the previous poster that now he's not going to be in the driving seat at Bentley, hopefully that awful SUV behemoth won't be put into production.

5 June 2012

No shuffles between VW and Porsche execs then?

6 June 2012

No news from SEAT?

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