Ford’s chief operating officer in Europe, Barb Samardzich, has called on the industry to embrace the opportunity to attract more women into the sector.
In her keynote speech at last week's Autocar Great British Women in the Car Industry awards event (shown in our video above), Samardzich said: “Today is about celebrating the talent of today and how we can use that talent, all of you, to change our industry, to deliver a more equal and consequently more profitable future."
Speaking more broadly about women’s role in business, Samardzich cited the Harvard Business Review, which says companies with the best record for promoting women into senior positions are up to 69% more profitable. McKinsey says that companies with senior female representation deliver 54% higher earnings, while London Business School research shows that innovation is positively correlated to gender equality.
Addressing the event’s attendees, Samardzich said: “It is up to all of us in this room to showcase the talents we have, to break through the glass ceiling, but not only that, to provide young women with a true picture of the scale, opportunity and frankly the sheer glamour of what we do.”