Currently reading: The UK's favourite dead marques - picture gallery
Famous UK brands lie in the vaults of today’s car makers. We've dusted them off and rated their comeback chances

There have been plenty of attempts to revive dead brands in the past, most of them failing.

Revival is a difficult business, which is why plenty of other marques haven’t attracted any attempts at all, despite their one-time successes.

So which are some of the more intriguing brands to have disappeared, who owns the rights to their names and is there any chance that, one day, they could be revived? Have a look through our gallery above to find out.

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bowsersheepdog 29 June 2017

What could, and should, have been

Looking back, it's even sadder now than it was at the time what damage the treacherous union bastards did to our car industry. Most of the cars, even the ones which are popularly maligned, were designs with a reasonable appeal to the customers at whom they were marketed, had they only been properly made, with the due care and attention required. Instead, the workforce was misled, by unions with malicious intent towards the nation's prosperity, into lackadaisical and negligent attitudes which resulted in substandard production quality and a subsequent reputation for poor reliability.

Probably it is too late for the vast majority of these marques to be revived, though I would love to be wrong about that and to see those badges on the roads again. The odd one, however, by virtue of an outstandingly emotive name, such as Triumph or Interceptor, which may draw attention by itself without reference to any historical brand cachet, could be a marketer's dream.

RCT V 27 June 2017

Humber Limited, and the Humber Motor Company Limited.

Within your paragraph on Hillman . . . only the mere mention of the three names of Sunbeam, Singer, and HUMBER . . . all three of which had an interesting past as significant as those others you featured. Hopefully this omission will be addressed!
john386 27 June 2017

Name ownership

It has been ruled fairly recently, that trademark owners cannot hold on to the name indefinitely if it is not current. To keep ownership, they have to use the name or the rights lapse.

A time of 50 years was mentioned as the expiry of trademark rights, although it has not been court tested so far.

So, use a marque older than 50 years and let someone try and prove they own it and have been constantly using the name during that period. I think nobody will spend the court fees on something they no longer need!