Cadillac is planning to offer the Cadillac CTS-V in right-hand drive as part of a European push
Mark Tisshaw
18 January 2012

Cadillac is planning to offer the Cadillac CTS-V in right-hand drive as part of a renewed commitment to taking markets outside North America more seriously.

General Motors marketing chief Joel Ewanick said the 556bhp V8-powered CTS-V was a “car designed for Europe, but one we haven’t treated seriously in Europe”.

The CTS-V is currently only available in left-hand drive, meaning the UK – potentially one of the most popular markets for the car – is denied the chance to get it in its ideal set-up for the roads.

“We’re geared up for right-hand drive now,” said Ewanick. “We’re working on it.”

The new BMW 3-series-sized Cadillac ATS saloon is the first global Cadillac under the firm’s renewed commitment to success outside of North America. Ewanick is confident of success in Europe this time, as “we’ve signed in blood.”

Read Autocar's first drive review of the Cadillac CTS-V Sport Wagon

“There wasn’t a commitment to the product before and we didn’t design cars to the market demands,” he said. “The Germans do this very well. There is now a full resource commitment and a vision to get this right. Bankruptcy refocused GM.”

All new Cadillacs would be developed similarly with global markets in mind, but Ewanick said there was no rush to get new models to market and they would be replaced under normal lifecycles.

Cadillac revealed a luxury concept, the Cadillac Ciel, at Pebble Beach last summer, but GM design chief Ed Welburn was quick to play down its production chances, despite a desire to build it.

“The Ciel reaction was very good,” he said. “But we’ve got lots of other Cadillacs to do. It’s the busiest time in our history for all our GM brands.

“It was a strategic time to introduce a luxury concept to the brand, but you need to remember where we are with Cadillac at the moment; the Ciel is a much higher type of luxury.”

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Comments
58

18 January 2012

And how big is the UK market for 556hp saloon cars with a Cadillac badge?

18 January 2012

Would be tempted if it had a smaller engine, a diesel or a hybrid option.

Was this GMs plan all along, kill Saab and try and establish Cadillac as the natural successor?

18 January 2012

A 556bhp V8 - I say!

Chrome grille aside, I prefer the Caddy's exterior styling compared to the new 3-series' somewhat gawky and fussy form. A CTS-V in gunmetal or black might look rather cool.

But not holding m'breath re the quality or styling of the cabin and dash - any reason why the article doesn't include pics of the latter? :-/

289

18 January 2012

[quote Maxycat]And how big is the UK market for 556hp saloon cars with a Cadillac badge?[/quote]

....one per dealer (as a Demonstrator). Which will then be sold off at 6 months old at a wopping loss!!

18 January 2012

[quote 289]

[quote Maxycat]And how big is the UK market for 556hp saloon cars with a Cadillac badge?[/quote]

....one per dealer (as a Demonstrator). Which will then be sold off at 6 months old at a wopping loss!!

[/quote] Which, in turn, would obviously be a punter's very tempting used-buy. I assume the engine will have a cylinder shut-down mode thingy and/or an interstellar top-gear ratio for motorway cruising - so a CTS-V could achieve c. 30mpg on a long run? Maybe?

289

18 January 2012

[quote 6th.replicant]Which, in turn, would obviously be a punter's very tempting used-buy.[/quote]

...mmmmmmmmmm, and how long do you think the Dealer network will be prepared to put up with that sort of loss...remember GM dealers are losing money hand over fist already they do not have money to throw away on vanity projects.

The americans have never understood Europe...the penny just doesnt drop for some reason that heritage is all important.

18 January 2012

Msg to Cadillac: YOU NEED DIESEL ENGINES TO HAVE ANY CHANCE IN EUROPE!!!

507

18 January 2012

We can do well without this abomination. Furthermore, Vauxhall/Opel are slowly, but surely following Saabs example!

Saab tried their outmost to build a reasonably good Cadillac but failed totally. Any attempt to improve quality was met with great irritation from Detroit due to the increased costs just as Rüsselsheim (Opel) is today!

18 January 2012

[quote 289]

[quote 6th.replicant]Which, in turn, would obviously be a punter's very tempting used-buy.[/quote]

...mmmmmmmmmm, and how long do you think the Dealer network will be prepared to put up with that sort of loss...remember GM dealers are losing money hand over fist already they do not have money to throw away on vanity projects.

The americans have never understood Europe...the penny just doesnt drop for some reason that heritage is all important.

[/quote]

"How long do you think the Dealer network will be prepared to put up with that sort of loss?" Erm, well, that rather depends on how long GM proposes to sell the CTS-V in the UK - I think it's called 'brand-building'. ;-/

Cadillac has heritage in spades, but, obviously, the average UK punter is oblivious. But on the other hand, SAAB, for example... erm, hang on... ooops.

Let's just say that, to date, the Americans have been clueless re premium car brands, but they also have a history of correcting the error(s) of their ways - and learning fast.

Caddy needs some elegant and functional cabins with soft-touch quality plastics - and no fake wood! - to change European buyers' perception; it's not exactly rocket science.

And let's not forget, it was the Americans, albeit Ford, that turned Jaguar into a manufacturer of reliable cars.

18 January 2012

[quote 289]The americans have never understood Europe...the penny just doesnt drop for some reason that heritage is all important.[/quote]

I agree that Europeans don't necessarily want the same as Americans on a car wish list but I'd say that Cadillac certainly does have heritage behind it.

Not all of that heritage is good, however, and the period from 1970-2000 probably wasn't their finest hour generation. But Chrysler have shown there is a market for a very 'American' styled car with the 300C and perhaps Cadillac need to rejoice in being American (stylewise) and be a bit more honest to the customer rather than trying to out-do the Europeans at their own game.


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