Cadillac is planning to offer the Cadillac CTS-V in right-hand drive as part of a renewed commitment to taking markets outside North America more seriously.
General Motors marketing chief Joel Ewanick said the 556bhp V8-powered CTS-V was a “car designed for Europe, but one we haven’t treated seriously in Europe”.
The CTS-V is currently only available in left-hand drive, meaning the UK – potentially one of the most popular markets for the car – is denied the chance to get it in its ideal set-up for the roads.
“We’re geared up for right-hand drive now,” said Ewanick. “We’re working on it.”
The new BMW 3-series-sized Cadillac ATS saloon is the first global Cadillac under the firm’s renewed commitment to success outside of North America. Ewanick is confident of success in Europe this time, as “we’ve signed in blood.”
“There wasn’t a commitment to the product before and we didn’t design cars to the market demands,” he said. “The Germans do this very well. There is now a full resource commitment and a vision to get this right. Bankruptcy refocused GM.”