Currently reading: Toyota 'could delay launches'
Firm prepared to delay the Auris, Auris HSD and Rav4 launches if new standards aren't met

Toyota is prepared to delay the launch of forthcoming models should it not be completely satisfied with quality and safety standards.

The forthcoming Auris, Auris HSD and Rav4 models, all due for launch in Europe in the first half of this year, will undergo stringent quality testing ahead as part of Toyota’s strict new quality control guidelines, introduced in the wake of its well publicised sticking accelerator pedal faults.

Tadashi Arashima, the chief executive of Toyota Motor Europe, told the Sunday Telegraph that the firm wanted to make sure there were absolutely no faults with any of the new models and Toyota was prepared to postpone the launches if necessary.

In particular, Arashima was keen to see British-built Auris HSD launched “properly” as it is such a key car for the firm.

“We are discussing that, if necessary, we will postpone the launch timing,” he said. “For us there is the hybrid in late May [Auris HSD], which is really key. We want to make sure that this car is properly launched without any major issues."

Although Toyota is prepared to postpone the launch of the new models if necessary, the firm confirmed that development is currently on track and there are currently no plans for to postpone any new launches.

As part of its new quality control systems, Toyota has appointed a chief quality officer for each region where it sells its cars. These officers will report directly to Toyota boss Akio Toyoda and the first meeting is planned for 30 March.

Other plans include the fitting of an aeroplane-style black box recorder to record any malfunctions and a brake override system, which will cut engine power when the accelerator and brake pedals are applied at the same time.

Twitter - follow all the latest Toyota reviews, news and video

Join the debate

Add a comment…
RobotBoogie 9 March 2010

Re: Toyota 'could delay launches'

I heard that Toyota was planning to delay some car launches but then found it couldn't stop!

Thank you! I'm here all week!

noluddite 9 March 2010

Re: Toyota 'could delay launches'

Scott, I sympathise with Toyota's position. I therefore bring to your attention a statement from the Scottish Lib Dem leader, Tavish Scott, today at 1.45. Referring to Jim Dingwalls Tory opponent. He said that 'not only is he a used car salesman, but he is a Toyta used car salesman. But in this case, the man in front is a Lib Dem'. What a pathetic, cheap and misguided criticism of a world class business, from a third league politician.

tannedbaldhead 9 March 2010

Re: Toyota 'could delay launches'

Phillip McCavitie wrote:
Fiat's and rust in the 70's springs to mind.

Don't you mean Lancia?