Pininfarina is set to produce an electric sports car, following its acquisition by Indian technology and automotive giant Mahindra late last year.
The design house showed a hydrogen sports car concept, the H2 Speed, at this year’s Geneva show, but Mahindra’s involvement in Formula E means an electric sports car is a natural next step, combining the technology already present in its race cars alongside Pininfarina’s famed design.
Talking about the importance of Pininfarina, Mahindra automotive boss Pravin Shah said: “Design plays a critical part in designing vehicles in such a way that they are robust yet pollute the least while giving you the thrill that people want in vehicles.”
He acknowledged that similarities between racing and sports cars meant the acquisition of Pininfarina would “surely help us in the space of Formula E”.
Shah said adding the “world-renowned” design house to Mahindra’s portfolio, alongside its existing Tech Mahindra information technology arm, meant the company would be able to differentiate itself within the automotive industry.