Peugeot is set to bring back the Talbot name as a sub-brand for a range of entry-level cars, according to a French media report.
La Voz de Galicia claims Peugeot is planning two new Talbot-badged models loosely based on models within its existing range, which would be manufactured at sister firm Citroen’s facility in Vigo.
Citroen has recently enjoyed success in bringing back the DS name for a range of more premium cars based on mainstream platforms. Renault also enjoys success with its budget Dacia brand, which is coming to the UK in 2012.
The Talbot name was last used on a road car in 1986 and Peugeot is reportedly keen to use a name already familiar to the motoring public, rather than set up a completely new brand from scratch.
Peugeot hasn’t made an official comment on the reports.