Newly combined Fiat and Chrysler to be called Fiat Chrysler Automobiles; Netherlands base for holding company with tax domicile in UK

The newly established holding company of Fiat and Chrysler will be known as Fiat Chrysler Automobiles NV, following the recent £2.6 billion buyout of the latter by the former

The group will have its base in the Netherlands and a tax domicile in the UK. FCA's shares are planned to be listed on stock exchanges in New York and Milan before the end of the year. 

A decision on the location of the global headquarters for Fiat Chrysler Automobiles, now the world's seventh-largest car maker, has yet to be taken

Sergio Marchionne, CEO of both Fiat and Chrysler, said: “Today we can say that we have succeeded in creating solid foundations for a global automaker with a mix of experience and know-how on a level with the best of our competitors.”

A long-term business plan is due to be presented at the beginning of May 2014, which will outline the future for all the group's brands, including Alfa Romeo, Jeep and Lancia.

Fiat said that the new logo, unveiled as part of the announcement, was spurred on by the need for an identity that represented "an organisation that is much more than the sum of its two parts".

The Fiat-Chrysler deal will allow Fiat to be able to draw on Chrysler's technology more swiftly, and gain more from Chrysler's current profitability, which is in stark contrast to Fiat's struggles in Europe. In particular, the revival of Alfa Romeo is said to hinge on using Chrysler know-how.

Speaking earlier this month after acquiring the 41.5 per cent of Chrysler Fiat did not already own, Marchionne said: "The unified ownership structure will now allow us to fully execute our vision of creating a global automaker that is truly unique in terms of mix of experience, perspective and know-how."

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Comments
14

29 January 2014
Wow, that's an exciting logo. Such an interesting blend of the Italian and the American...
I also have no idea why companies like "FCA" and KIA use a letter A without the cross through the centre? It's not really an A is it? Maybe because I lived in Greece, but all I see when I look at it, is a Greek letter L (Λ ) !

29 January 2014
I have a horrible feeling this will all end in tears, oh and another 3 versions of fiat 500

 

Hydrogen cars just went POP

29 January 2014
"the revival of Alfa Romeo is said to hinge on using Chrysler know-how."

Well, there is a sentence that should send shivers down the spine of every European car fan.

src

29 January 2014
Dear FCV

You could have used the many free online logo makers and made something better than that.

Scott

30 January 2014
It may be for Fix the Car Again.

30 January 2014
What this company needs is some one who knows what he is doing,
it is clear to me that Sergio does not,
Indeed to me he is little more than a fool,Alfa will hinge on using
Chrysler know how,my god.
Please VW buy Alfa soon.

30 January 2014
kendwilcox47 wrote:

What this company needs is some one who knows what he is doing,
it is clear to me that Sergio does not,
Indeed to me he is little more than a fool,Alfa will hinge on using
Chrysler know how,my god.
Please VW buy Alfa soon.

Please VW DON'T buy Alfa soon.

As per Seat (which was meant to be the 'Spanish Alfa'), they'll end up with a range of Golf-based mini-MPVs, a badge engineered Skoda and a second hand Audi. No roadsters. No coupes. No bespoke sports saloons.

Chrysler have the know how of putting big engines in RWD platforms, together with Italian know how of making the things corner and beautiful styling (159 gorgeous), the future should be interesting.

30 January 2014
Hopefully the exciting "FCA" logo will merely grace the HQ building and letterheads and that all cars will still retain their distinct badges ...

30 January 2014
the Volkswagen Aktiengesellschaft logo

the PSA Peugeot Citroën logo

the Daimler AG logo

the Nissan Jidōsha logo

etc etc

group logos are not supposed to be exciting or interesting and rarely are...

30 January 2014
Can you stop going on about Fiat borrowing Chysler's technology Autocar, Chrylser doesnt have any technology worth borrowing, its borrowing Fiat's, Fiat gets access to the US market and Chrysler's profits, Jeez, its quite basic, why do you keep getting it wrong ! ?

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