Lotus is beefing up its sales efforts over the next 18 months because it is “not selling enough cars”, according to a senior company advisor.
Former BMW executive Karl-Heinz Kalbfell was drafted in late last year to mentor Lotus CEO Dany Bahar, and his plan is to drive an increase in Lotus’s sales in the short term.
“The brand is well known but the products are not,” said Kalbfell. “We are focusing on a new range of cars, but we must sell more cars now.”
In the UK, Lotus sales are struggling, with just 272 cars registered in the first eight months of 2011, compared with 358 in the same period last year. That’s 24 per cent down in an overall market that’s down six per cent.
“We have some great cars in our range, like the Evora. Many car companies would love to have the Evora in their range. Now the point must be to get the car on the shopping list of buyers,” said Kalbfell.