Jaguar's US sales were poor in 2007, with sales down to 24.2 per cent on 2006, but the first month of 2008 has seen even deeper, new lows.Last month saw only 664 Jaguar sales in North America – the lowest monthly result since November 1992, when only 616 cars were sold. That's a massive 52.2 per cent fewer sales than January 2007.Reasons for the dire results are put down to the withdrawal of the X-type. Coupé sales are notoriously slow in the winter, hence the XK's poor performance, and the XJ is becoming dated. Essentially, the firm's US operation is on hold until the new XF arrives to give it a new lease of life, and hopefully some record sales of a more positive nature.
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Re: Jaguar US sees lowest sales since 1992
Is this really a suprise, Brooklands calls it right.
Eventually the Americans have woken up to the Jaguar thing, that the British realised years ago.
The other thing could be they like their SUV's too much. Mind you, Jaguar could cut the back out of the XF and Bob's your uncle.
Re: Jaguar US sees lowest sales since 1992
If Jaguar stopped designing cars for dead people and their parents, avoided the Japanese / Korean style they have done with the new XF and added more of the latest technology in their cars with a touch of serious style, then they would then slowly start to gain customers from the Germans.
Does anybody know what Jaguar are supposed to stand for these days? All the adverts say is, gorgeous and that's a lie if ever there was one. If you build a car on a shoestring, you will never be successful against the Germans. You need to be at least as good and then some!!
Re: Jaguar US sees lowest sales since 1992
Never mind the XF will pick up sales!!