Ford's Iosis Max is one of the biggest concept cars of the Geneva show. But as Ford's European design director Martin Smith explains, the Iosis Max will have a major influence on the next C-Max and Focus.
What’s the thinking behind the Iosis Max?
It is the third Iosis concept, all of which are designed to communicate Ford’s new design strategy. We’ve just renewed our smallest models [the Ka and Fiesta] so now it’s time to think about our C-segment range.
Where does the Iosis Max fit into the future Ford range?
Ford has built up a particular competence in designing family cars and MAVs [Multi Activity Vehicles], particularly with the S-Max, which attracted more people to Ford than we could have imagined. This concept is not the production car, but we want to develop the MAV into the next phase, something more dramatic and expressive. We want to show that a small people-mover can be an exciting design, something expressive and desirable — a compact car that’s dramatic.
It’s very different from the current C-Max. Will the next C-Max and Focus start to converge into one vehicle?