Base price of the UK’s best-selling model grows from £10,345 to £13,395; Ford Fiesta Zetec is now the entry-level version

The Ford Fiesta Studio and Style trim levels have been dropped from the model’s UK range, raising its starting price from £10,345 to £13,395.

Ford has taken the decision to ditch the Fiesta’s cheapest models to clear space for its upcoming Ka+, which arrives as a cheaper five-door, five-seat hatchback priced from £8995.

Ford said the model’s similarity with the base Fiesta trim levels would have left customers with two near-identical offerings. A spokesperson said: “We never want customers to be faced with a model versus model scenario, so dropping the Studio and Style gives the two cars clear differences.”

Although the decision to drop the Studio and Style trim levels was based on the arrival of the Ka+, Ford’s latest sales figures confirm the models were also the lowest selling in the Fiesta range.

Between the months of January and July of this year, just 562 Fiesta Studios were sold, representing just 1% of the Fiesta’s total numbers. The Style fared only a little better, with 1290 units sold, representing 2% of total sales.

The new entry-level Fiesta model, the Zetec, accounted for 58% of sales in the same period, while Titanium made up 21%. Even the range-topping ST out-sold the base models combined, with the hot hatch accounting or 6.5% of sales.

Dropping the Studio and Style trim levels is therefore not likely to have an impact on the Fiesta’s title as the UK’s best-selling car.

Buyers hoping to grab a last minute bargain may be tempted towards showroom examples of remaining Studio and Style Fiestas. Expect dealers to offer some hefty discounts on the now discontinued versions.

The car previous buyers of those models are now expected to opt for, the Ka+, is already on sale. First deliveries are expected to arrive in November.

Our Verdict

Ford Fiesta
Fiestas sold in Europe are ostensibly the same as those sold in America and Asia

The seventh-generation Ford Fiesta is the UK's best selling car, helped by frugal engines, handling verve and a big car feel

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Comments
4

22 August 2016
I don't know why they bother with list prices, no-one pays list do they? But the entry models do generate showroom traffic I'm sure, and it might not be a good idea to do the same thing with the upcoming new model.

22 August 2016
To be fair the Studio in particular was always an artificially low price point car that the dealers had reduced profit margins on compared to the rest of the Fiesta range, so % discounts were smaller on that model, and it also missed out on the £900 finance deposit allowance that most of the rest of the range benefited from, hence the small sales volumes that the article mentioned.

Ford never really seemed to want to sell it, it just wanted to be able to advertise that the Fiesta was available from £xxx, and Yes LP in Brighton, you can pick up a Zetec from a discounted price similar to the list price of the Studio.

22 August 2016
The Popular Plus.

22 August 2016
This is all a part of the Fiesta going "Premium" the next thing the range will start at a reassuringly expensive £15k+. The Focus will start at £25k & the Mondy will be £35k, before being quietly dropped for poor sales. Scary but probably true.

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