Fiat will take over the sales and servicing of Chrysler, Dodge and Fiat models in Europe
23 March 2010

Fiat is poised to begin the process of taking over sales and servicing of Chrysler, Dodge and Jeep cars in 11 European countries, including the UK, according to a report.

The two-year process will begin in Italy next month and will involve 400 Chrysler employees moving over to Fiat’s side of the business. Fiat acquired a 20 per cent controlling stake in Chrysler last summer when the US firm went into Chapter 11 bankruptcy protection.

Germany, Italy, the UK, France, Spain, Austria, Belgium, Netherlands, Poland, Sweden and Switzerland are the countries where the transition will take place, according to the report on Auto News.

The report also claims that Fiat is in the process of taking over some logistical operations from Chrysler’s former partner Daimler, including financing and parts distribution.

Chrysler has refused to comment on the reports, saying that it would not be announcing anything ahead of an official Fiat announcement on 21 April. Fiat was unavailable for comment.

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Comments
6

23 March 2010

Shame.... :(

23 March 2010

[quote sorrel]

Shame.... :(

[/quote]

What makes you say that if you don't mind me asking? I know Fiat dealers are'nt exactly famed for their reputation but surely this means that Chrysler now have much more of a presence than before.

23 March 2010

What does this mean?

Does it mean that the Fiat dealerships will become Chrysler Group dealerships too?

Or does it mean the original chrysler administration / back office activities for sales and support will be transfered to Fiat UK?

23 March 2010

I only hope that this does not detract from the better work Fiat dealers have been doing recently in my experience. I feel they should get there own house in order before potentially diluting this with the Chrysler carp.

23 March 2010

I actually think my local Chrysler dealer is really good. In fact, I would say they are probably the best dealership I have ever dealt with, always friendly and helpful.

That said, I don't think this means that all the cars will be sold from the same location, just background stuff I would imagine. Most dealers are only big enough for the stuff they sell at the minute, theres no way that they would be able to hold Fiat, Chrysler, Jeep, Dodge, and potentially Alfa Romeo and Arbarth on the same site. If this was the case, most would have to move to a bigger location.

That said, I wonder what truth there is at all behind this story? Chrysler has an integrated supply network with Mercedes Benz, and from what I remember from the Chrysler/Fiat merger, that was the way it was going to stay.

24 March 2010

[quote every thing you say is right]

[quote sorrel]

Shame.... :(

[/quote]

What makes you say that if you don't mind me asking? I know Fiat dealers are'nt exactly famed for their reputation but surely this means that Chrysler now have much more of a presence than before.

[/quote]
Based on my long, mostly bad experience with FIAT dealers, I feel sorry for anyone with a Chrysler. I've owned several FIAT cars in the past and never had good service from any FIAT dealer I've used. On the other hand, Chrysler dealers seemed to be OK for customer service. We'll see...

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