22,616 hybrid models were sold between January and June; biggest growth came with fleet buyers

Toyota says sales of its hybrid model rose by 30.6% in the first six months of 2017, with four in ten customers now going for an electrified model.

The brand sold 22,616 hybrids between January and June. The biggest growth in demand came from fleet buyers, where hybrid sales shot up by 43.2%.

Toyota’s most popular hybrid model in Britain, the Prius, is also the world’s best-selling electrified car. Toyota offers hybrid versions of its Yaris, Auris and Rav4, as well as the C-HR.

“We’re seeing growth in sales at huge levels and that’s because customers recognise the benefits of hybrid in fuel efficiency, in environmental impact and in the smooth, quiet drive hybrid gives,” said Mark Roden, Toyota GB’s sales director.

Toyota's sales increase back the results of Autocar's recent survey, which indicated sales of battery-powered videos were set to rise due to concerns over the impact of diesel engines.

Toyota’s hybrid growth is mirrored across the industry, with sales for alternatively fuelled cars (the class hybrids fall into) reaching record highs earlier this year. Several brands have responded to this as well as increasingly stringent emissions limits, with Volvo the most recent to pledge to electrify its range.

However, some experts warn that recent changes to the UK's tax system, which reduced incentives to buy low-emission models, could hinder future growth.

The Society of Motor Manufacturers and Traders said the segment needed "a consistent approach to incentives – fiscal and otherwise – and, most importantly, greater investment in the charging network is essential if we are to grow this emerging market".

Read more

Autocar investigation: Diesel sales set to slump due to pollution fears

The future of the car: an Autocar guide

Toyota Prius review

Toyota Yaris Hybrid review

Join the debate

Comments
7

7 July 2017
“We’re seeing growth in sales at huge levels and that’s because customers recognise the benefits of hybrid in fuel efficiency, in environmental impact and in the smooth, quiet drive hybrid gives,” said Mark Roden, Toyota GB’s sales director.

I think he will find its all to do with CoCar tax rates

7 July 2017
But it sounds like Toyota has rushed out these figures to generate a bit of publicity in the wake of Volvo's recent announcement. Personally I'm an enthusiast of hybrid power, but I don't think they should be categorised as Alternative Fuel Vehicles (except perhaps for the odd plug-in). By and large hybrids are petrol or diesel fuelled, but simply use electrification and energy storage to improve efficiency.

7 July 2017
I've only seen two of the new awful-design ones on the road! So where are they?

8 July 2017
In London. Prius and Auris hybrids are favorites of minicab drivers here.

9 July 2017
What, the new-'style' Prius, the 2016 one?

8 July 2017
Toyota is a relatively smaller player in the UK and Europe. A more interesting story could be on how many AFVs Volkswagen has sold. It matters more because every fourth car sold in Europe is a VW under one guise or another. A breakdown of VW sales figures will show how many dirty diesels they are still pushing shamelessly. And where is the VW hybrid that VW's mighty PR have been telling us about for nearly two years now?

AV

8 July 2017
Toyota have been toiling away for a long time on this technology, to very little acclaim from most quarters.
This success is richly deserved.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week