Toyota says sales of its hybrid model rose by 30.6% in the first six months of 2017, with four in ten customers now going for an electrified model.
The brand sold 22,616 hybrids between January and June. The biggest growth in demand came from fleet buyers, where hybrid sales shot up by 43.2%.
Toyota’s most popular hybrid model in Britain, the Prius, is also the world’s best-selling electrified car. Toyota offers hybrid versions of its Yaris, Auris and Rav4, as well as the C-HR.
“We’re seeing growth in sales at huge levels and that’s because customers recognise the benefits of hybrid in fuel efficiency, in environmental impact and in the smooth, quiet drive hybrid gives,” said Mark Roden, Toyota GB’s sales director.
Toyota's sales increase back the results of Autocar's recent survey, which indicated sales of battery-powered videos were set to rise due to concerns over the impact of diesel engines.