The Chrysler Delta is set to be axed from sale in the UK. The model has already disappeared from the list of new vehicles for sale on Chrysler's UK website.
Chrysler has yet to officially confirm the Delta's deletion from UK price lists. An announcement is likely soon given the fact its donor car, the Lancia Delta, will be exiting production as part of plans outlined by Fiat-Chrysler chief Sergio Marchionne to reduce the Lancia brand to sales only in Italy, where the sole model offered will be the Lancia Ypsilon supermini.
For now, the Delta can still be sourced new from Chrysler dealers as models remain in stock but it has not been a sales success here. The Chrysler brand as a whole sold 2515 cars in the UK in 2013, a drop of 24.54 per cent from the 3333 units sold in 2012.
Chrysler told Autocar it "still has volume aspirations in the UK" and will continue to sell its rebadged version of the Ypsilon, the 300C saloon and Grand Voyager MPV. The range of models would "maintain a presence for the Chrysler brand" in the UK, according to the company.
Following the initial tie-up between Fiat and Chrysler, which has now turned into a full-blown takeover, Marchionne attempted to merge the Chrysler and Lancia brands. In mainland Europe, Lancia sold its own Ypsilon and Delta models alongside its own rebadged versions of the Chrysler 300C, Grand Voyager and 200 Convertible models. In the UK, the Ypsilon and Delta were sold as Chryslers.