Currently reading: Chrysler/Lancia merger this year
Two firms will have effectively merged by the end of the year

Chrysler and Lancia are likely to have effectively merged by the end of the year, according to Fiat/Chrysler boss Sergio Marchionne.

Marchionne said: “We could see the two converge as early as the end of the year.” He added that the move would make sense because each marque had gaps in its range that could be filled by the other.

“In Europe, Lancia is an undersized, underdeveloped brand, with nothing bigger than the Delta. Chrysler, which has a true global reach, has nothing smaller. Put them together and you have a full line-up,” he said.

There is a chance that the Chrysler-badged Lancia Delta shown at Detroit could be sold in the US. “The rebadged Delta could quite possibly make a Chrysler vehicle,” said Marchionne, who added that there would be no conflict with Lancia.

“Let’s get this straight,” he said. “I’m not selling any Lancias in the US. There’s no structural conflict.”

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sportwagon 10 May 2010

Re: Chrysler/Lancia merger this year

Chrysler-badged Lancia - yes

Lancia-badged Chrysler - no

mfe 9 May 2010

Re: Chrysler/Lancia merger this year

fhp11 wrote:
Its time the Lancia badge was laid to rest for a couple of decades. Perhaps by then people will have forgotted the rubbish they used to make

I wouldn't call the cars Lancia made rubbish ! Yes there was an issue with rust but the actual cars where quite good for the time ! Remember quite alot of cars at the time had the same sort of problems hense the amount of rust protection we get on our cars today !

Mr_H 20 January 2010

Re: Chrysler/Lancia merger this year

Well, that's Lancia finished then. Chrsyler seems to have the Poo-das touch. Everything it touches turns to sh.........