Event organiser says that dates are held with Excel to run in 2011, 2012 or 2013
20 March 2009

The organiser of the British motor show has reiterated that the event will return in the future - and that it still has dates held to run the event at Excel in London in 2011, 2012 and 2013.

Rob Mackenzie, managining director of International Motor Industry Events (IMIE), said that the cancellation of the 2010 event was inevitable given the current economic climate.

He added: "When the show returns is for the event's rights holders, the Society of Motor Manufacturers and Traders, to decide, but it has clearly stated that it is its intention that it [the motor show] will run again.

"I would hope that we will take a first look at whether we can run the show again in 2011 at some point towards the end of this year or early next year.

"That would leave plenty of time for organising a 2011 show, and if economic circumstances don't allow, we still have flexibility to run shows in 2012 and 2013. The dates for events in those years are still actively held with Excel."

Mackenzie stressed that running in 2012, when the Olympics will be based in London, would not necessarily be a problem.

"We haven't got to the point of debating the merits or otherwise of running when the Olympics are coming," he said. "But the date we have held means we would be running the show two months before the Olympics kick off. It could be that there are a lot of people who would be interested in visiting that part of London before the Olympics, and it could work to our advantage."

Mackenzie added that the format of the show was likely to be overhauled.

"We have time to take stock of what's wanted now," he said. "The interactive elements of the show we had in 2008 were clearly welcomed, and it's clear that motor shows everywhere will have to evolve."

Jim Holder

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