Audi beats Mercedes' global sales figures for the first time in 2010's first three months
9 April 2010

Audi recorded its best-ever global sales in 2010’s first quarter, surpassing Mercedes for the first time in the process.

The German firm sold 264,100 units worldwide between January and March; Mercedes sold 248,500 units.

Audi’s sales success is largely being put down to its performance in China, a market that accounted for almost one if five of all its cars sold globally. In China, Audi outsells Mercedes two to one.

Audi wants to surpass both BMW and Mercedes by 2015 and become the world’s leading luxury carmaker with annual sales of 1.5 million units. Its sales will be given a further boost later this year with the launch of the A1 supermini.

BMW is expected to post its results for the first quarter later this month.

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20

9 April 2010

This is hardly surprising, and IMO a good thing as I'd hate it if Mercedes became common like Audi are these days.

9 April 2010

[quote J400uk]

This is hardly surprising, and IMO a good thing as I'd hate it if Mercedes became common like Audi are these days.

[/quote]

What you mean they aren't already?

9 April 2010

[quote J400uk]I'd hate it if Mercedes became common like Audi are these days.[/quote]

Agreed. I think of the Three German Manufacturers. Mercedes Still holds the Most Prestige. Audi, and to a much bigger extent BMW have lost their prestigious feel because they are just so common. Theres nothing special about seeing one on the road these days.

9 April 2010

[quote fhp11]

[quote J400uk]I'd hate it if Mercedes became common like Audi are these days.[/quote]

Agreed. I think of the Three German Manufacturers. Mercedes Still holds the Most Prestige. Audi, and to a much bigger extent BMW have lost their prestigious feel because they are just so common. Theres nothing special about seeing one on the road these days.

[/quote]

I agree, i still don't see Audi as a "proper" prestige brand!

9 April 2010

[quote fhp11]

[quote J400uk]I'd hate it if Mercedes became common like Audi are these days.[/quote]

Agreed. I think of the Three German Manufacturers. Mercedes Still holds the Most Prestige. Audi, and to a much bigger extent BMW have lost their prestigious feel because they are just so common. Theres nothing special about seeing one on the road these days.

[/quote]

The same applies to Mercedes. They lost any edge they had when they started churning out A classes and offered C Classes on lease for £250 a month.

They're everywhere and are no less common than Audi/BMW.

Vaneo anyone? Mmmm classy.

9 April 2010

[quote rosstopher]

[quote fhp11]

[quote J400uk]I'd hate it if Mercedes became common like Audi are these days.[/quote]

Agreed. I think of the Three German Manufacturers. Mercedes Still holds the Most Prestige. Audi, and to a much bigger extent BMW have lost their prestigious feel because they are just so common. Theres nothing special about seeing one on the road these days.

[/quote]

I agree, i still don't see Audi as a "proper" prestige brand!

[/quote]

To my mind, "prestige" is a an over-used and undervalued term. To me, a prestige car is one that is bespoke, being hand-built and in volumes so low that only a true automotive enthusiast is likely to recognise one. That 99.9% of the population will be unable to afford such a car goes without saying.

It also goes without saying that no Mercedes, Audi or BMW will ever qualify as a prestige car. Not only do they fail to qualify on the above points, but people take taxi-rides in them, or they're occasionally purchased by obscure African dictators. Instead, these overestimated German boxes qualify for that pointless term "premium", which basically means a car that's overpriced against its competitors for no rational reason whatsoever.

9 April 2010

[quote Dan McNeil v2]

It also goes without saying that no Mercedes, Audi or BMW will ever qualify as a prestige car. Not only do they fail to qualify on the above points, but people take taxi-rides in them, or they're occasionally purchased by obscure African dictators. Instead, these overestimated German boxes qualify for that pointless term "premium", which basically means a car that's overpriced against its competitors for no rational reason whatsoever.

[/quote]Excellent post and one that I totally agree with.

9 April 2010

Ever wondered why Audi started styling its cars with an 'oribble great 'beard' on the front-end? It's because research showed that the Chinese prefer their cars to have prominent radiator grilles. The ever-expanding Chinese market is also why the likes of Lexus (IS-F) & Ferrari (California) went for quad tail pipes, arranged in pairs, with each pair stacked vertically to resemble the figure '8'...

9 April 2010

[quote 6th.replicant]Ever wondered why Audi started styling its cars with an 'oribble great 'beard' on the front-end?[/quote]

No they use the large grill because it's what Auto Union used to use and somebody thought the idea would work on a modern car.

9 April 2010

[quote Lee23404]


[/quote]

What a sweet looking car lol

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