Luxury German car maker reporting increase in global sales
8 December 2008

Audi defied the economic downturn last month, when its global sales went up compared with this time last year.

The German luxury brand posted a 0.4 per cent rise in new car deliveries.

Sales increased to 75,950 new cars in November, compared with 75,635 sales a year earlier.

“Audi continues to hold its market ground very well because of its young and attractive models,” said head of sales Peter Schwarzenbauer.

Audi’s year-to-date sales are up 3 per cent at 920,700 vehicles.

Will Powell

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8 December 2008

Dont believe a word of it. Audi have been pre-registering vehicle to bump up their figures as they are intent on increasing sales

8 December 2008

[quote Quattro369]Audi have been pre-registering vehicle to bump up their figures as they are intent on increasing sales[/quote]

That just seems pointless as they will end up with huge stockpiles and be in even bigger sh1t next year, when they cant shift the stockpile and cant find any more space to stockpile even more veichles. Counter-productive and im sure they can see that

it maybe how cheap they are letting cars go for. A friend recently bought an A6 Avant 2.0TDI fully loaded worth £35,000 for £18000 and it wasnt a pre-reg.

8 December 2008

Interesting.

Our lease provider, (who are huge and the preferred dumping channel for manufacturers to offload stock at discounts that would destroy dealerships if ever made public) recently dropped the price of new Honda Accords by £100 per month, Honda are obviously dumping overstock cars like grass seeds. The CRV had risen sharply due to perceived anti 4x4 image, but has dropped to an all time low lease.

Up until now it was mainly Ford & Vauxhall that dumped cheap, I could pick out a Mondeo and ran out of options to add before I ran out of money!

I will go back into it and run a few other brands I think...

8 December 2008

[quote Quattro369]

Dont believe a word of it. Audi have been pre-registering vehicle to bump up their figures as they are intent on increasing sales

[/quote]

How do you know this?

8 December 2008

[quote Quattro369]Dont believe a word of it. Audi have been pre-registering vehicle to bump up their figures as they are intent on increasing sales[/quote]

The figures are for worldwide sales:

http://www.audi.de/de/brand/de/unternehmen/aktuelles/unternehmen.detail.2008~12~audi_ag__weltweit.html

8 December 2008

Judging by one of the other thread it would appear that the tosser population must be growing.

8 December 2008

Well I was one of the people who bought a new Audi (A3) for my wife last month and each time I went into the dealer in the preceding days to sort out paperwork etc. it was certainly VERY busy.

And speaking to one of the sales people since we took the car they told me they were booked solid for test drives etc last weekend.

I am amazed about the A6 above, if true, - we got a very good discount on our A3 by Audi standards but they were very clear that things like TTs etc were still completely non-negotiable i.e. no discount

I think the moment Jeremy Clarkson said all 'Audi drivers are cocks' their standing in the market went up ten fold :-))

I was also interested to see on a company wesbite today that my wife's A3 is leasing for £96 per month LESS than a directly comparable new model Mk 6 VW Golf - same spec, same engine

That must say something about the demand for Audis at present

8 December 2008

[quote perusal]I was also interested to see on a company wesbite today that my wife's A3 is leasing for £96 per month LESS than a directly comparable new model Mk 6 VW Golf - same spec, same engine[/quote]

Higher residual value due to perceived value of badge. Likewise on our website a Vauxhall 3.0CDTI Insignia top of the range with more gear than Curry's works out the same as a Golf 110bhp S (includes free air in tyres) Vauxhall are dumping below cost cars. Perhaps Audi are too....

9 December 2008

[quote Lee23404]

How do you know this?

[/quote]

I have a friend who works for an Audi dealer. He says that although his dealer group didnt do any pre-registering, there is a suprising amount of very low-mileage, nearly new models suddenly available. He also said they are really struggling at the moment with sales, despite being based in a reasonably affluent area in London. I myself cancelled an order for a TT TDi.

Audi sales are down 25% in America alone - its 2nd largest export market. Since around 1996 Audi have increased sales year-on-year and this is why they do not want to lose face and accept defeat. They have even boldly stated that they expect to increase sales by 500,000 units over the next 5 years! Next year I suspect they may be unable to hide the fact that people just aren't buying many cars at the moment.

9 December 2008

http://www.bloomberg.com/apps/news?pid=20601100&sid=a2OjQiflm0iM&refer=germany

This makes me even more suspicous about Audi's claimed figures, especially when BMW and Merc admit to having been greatly affected by the economic downturn.

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