Maserati has announced that Harald J. Wester will be taking over as its new CEO, the third change in the luxury marque’s leadership in as many years. He replaces Roberto Ronchi, who has reportedly left the group by his own request.
Wester is a German with extensive experience as a senior engineer within VW, Audi and Ferrari. He is currently Chief Technical officer for Fiat, a post he will continue to hold alongside his new role at Maserati.
Maserati’s fortunes are currently on an upward trajectory, with the company having returned to profitablity, making Ronchi’s departure surprising. Since Fiat took over control of Maserati, many senior executives have struggled with the larger company’s expectations as to how far the luxury brand can expand.
Fiat Chief Exec Sergio Marchionne said that Wester “will bring strong leadership abilities together with immense technical experience and knowledge to Maserati.”
His first task will be delivering the next generation of Maseratis, including smaller and more affordable models that will share Alfa Romeo underpinnings.