Another dismal month, SUVs and luxury brands hit hardest
6 November 2008

Detailed UK registration figures for October have just been released, with all but two manufacturers recording a dramatic reduction on the same period last year. Overall, the market fell by 23.05 per cent, but with November and December being relatively quiet months for new car sales, it’s clear that the total of sales for this year is going to be substantially down on 2007.>> Read Mike Duff's blog on the car market?The SMMT figures will make especially depressing reading for anyone who hoped that September’s dismal numbers marked the bottom of the slump. Luxury manufacturers have been hit particularly hard, with Bentley recording a 47.6 per cent drop over October 2007, the company registering just 87 cars. Porsche has dropped 38.3 per cent and Aston Martin is down by 33.0 per cent. Specialist SUV manufacturers Land Rover and Jeep have been particularly badly hit by the economic downturn, and the recent record fuel prices. Land Rover’s registrations declined by 57.9 per cent compared to last year, Jeep’s by 62.6 per cent.Among mainstream manufacturers, Renault has posted the most dramatic fall. Last October the company registered 9356 cars in the UK, this year it’s managed just 4328 in the same month – a 53.8 per cent fall. The company is also down 25 per cent on its year-to-date sales compared to last year. Mitsubishi and Peugeot have also had nightmares, down 47.2 per cent and 39.8 per cent respectively.Chrysler has pretty much ceased to be a volume brand in the UK, with sales falling by 75.8 per cent. The company registered just 138 cars in the UK in October.Among the premium makers, Audi has once again fared best – losing just 11.8 percent compared to October ’07 – following on from a slight increase in year-on-year sales in September. BMW has slid 12.2 per cent and Mercedes has slumped by 31.9 per cent.Among the carnage, good news is hard to find. Ford will be very pleased to have lost only 5.5 per cent over last October. Jaguar has continued to increase sales on the back of the XF launch, posting a 22.4 per cent increase, and Volvo has somehow managed to register 23.3 per cent more cars this October than it did last year.“October has proved another difficult month for the UK motor industry,” commented Paul Everitt, SMMT chief executive, “action is needed to help restore consumer confidence and encourage buyers back to showrooms.”

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Comments
19

6 November 2008

Can anyone explain Volvo's sales rise? Up over 400 units in October and nearly 4,000 units year-to-date. What gives with Volvo in UK? In continetal Europe its sales are way down, worse than market average - see ACEA website to check.

Are the British seeing something the Europeans are not?

6 November 2008

could it be the Police spec T5 by any chance, no credit crunch with speeding fines paying for new cars

6 November 2008

Hadn't thought of that brucey, that could be part of it alright. Now that speed camera fine money is going to central govt. rather than kept by local councils - see Swindon council getting rid of cameras as a result - and 'safety' camera partnerships maybe the boys in blue may have to economise on their usual, rapid response £30K+ company cars. Does Dacia sell the Logan in right hand drive yet?

Pye

6 November 2008

[quote horseandcart]

Can anyone explain Volvo's sales rise? Up over 400 units in October and nearly 4,000 units year-to-date. What gives with Volvo in UK? In continetal Europe its sales are way down, worse than market average - see ACEA website to check.

Are the British seeing something the Europeans are not?

[/quote]

Not really, at work we've just had a loan car for a couple of weeks - from one of those ambulance chasing operations that perform "accident management", it was a brand new V40 2.0L auto, lets face it you'd never actually but one with your own cash!

Is this where all the new Volvos are?

6 November 2008

The local Renault dealer near me will be closing its doors for the final time next week, and they aren't taking on a new franchise, either. There just isn't enough business to go round. In any case, why buy new when there are plenty of used cars available at good prices.

7 November 2008

There is no doubt its a tough market out there and Renault are feeling it more than most but this is in part (at least) down to model cycle, the all important C sector car, The Megane is being replaced, given that Megane series cars represent a significant portion of any Renault Dealers sales, it is no wonder they've been struggling. The new Megane is due this months with variations due from January.

That said Renault execs need sacking for some appalling decisions in recent years.

7 November 2008

That'll be the XC60 dealer & corporate demonstrators and initial customer orders, I imagine, plus having the C30 (ie - a 'cheap' Volvo) that they didn't have in great numbers a year ago and some big fleet deals on S40/V50.

7 November 2008

Thanks NobbyUK for that. We'll see how they, Volvo, fare in coming months to see if they can sustain it. Personally, don't like the XC60, too bland, not a patch on the great-looking Audi Q5.

8 November 2008

My heart bleeds for these honest, moral, straight talking decent folk....

You reap what you sow people....

9 November 2008

[quote Maj1c]

My heart bleeds for these honest, moral, straight talking decent folk....

You reap what you sow people....

[/quote]

Hear bloody hear ! Car salesmen are rabble by and large and it's a mug's game too. Cannon fodder.

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