Currently reading: Geneva motor show 2013: Alfa Romeo Gloria
Students working with the Alfa Romeo Style Centre produce their own interpretation of a new Alfa Romeo saloon
Autocar
News
2 mins read
19 February 2013

A joint effort between the Alfa Romeo Style Centre and design students has produced the 'Gloria' concept. 

The project saw Master in Transportation Design students give "their completely independent interpretation of a new Alfa Romeo saloon", according to head of Fiat & Chrysler Design Lorenzo Ramaciotti. 

Although merely a styling exercise, the dramatically designed Gloria was showcased on the European Design Institute display at the Geneva motor show.

While taking design features from both modern and vintage Alfa Romeos, the Gloria maintains typical saloon car dimensions with specific focus on passenger comfort and space. Power would come from state-of-the-art V6 or V8 bi-turbo engines.

Lorenzo Ramaciotti said: “During development, we commented, discussed and guided the projects in order to get the most from their spontaneous expressions of creativity. The result was stimulating and marked by professional and creative excellence.”

Alfa Romeo will launch a new saloon in 2014, the Giulia to replace the 159 in Alfa Romeo's dormant executive saloon segment. 

The launch of the Giulia saloon will be followed by an estate variant, much like the Giulia's predecessor, the 159. It will share its underpinnings with the Giulietta hatch, and Dodge Dart, but will be the largest model of the three.

The Giulia makes up part of Alfa Romeo's expansion plan into Asian and North American markets. Boss of Fiat-Chrysler, Sergio Marchionne, hopes to boost global sales from 100,000 units last year to 300,000 by 2016, in an attempt to recreate the success of rivals like the Audi A4, Mercedes C-class and BMW 3-series.

Jimi Beckwith

 

Advertisement
Advertisement

Find an Autocar review

Join the debate

Comments
11
Add a comment…
ThwartedEfforts 21 February 2013

something missing

looking at this picture with a cup of tea and a nice biscuit I realised there was something rather wrong with it. OK, so I appreciate it's a styling exercise, but if you allow your eyes to roll across the roof and down that soft, vaguely feline c-pillar, you realse they've omitted the red warning triangle and recovery truck behind. Stretching artistic licence too far?

Smilerforce 21 February 2013

ThwartedEfforts

ThwartedEfforts wrote:

looking at this picture with a cup of tea and a nice biscuit I realised there was something rather wrong with it. OK, so I appreciate it's a styling exercise, but if you allow your eyes to roll across the roof and down that soft, vaguely feline c-pillar, you realse they've omitted the red warning triangle and recovery truck behind. Stretching artistic licence too far?

 

ha a few unicorns in the background might also help.  I'm sure alfa don't have any internal designers they all contracted street artists.  10 euros and a cup of coffee to draw a dream car.

optima 19 February 2013

B E A U T I F U L

Wow this is beautiful, FIAT need's to get its ar*e in motion and get to producing stunning beauties like this. But it also need's to get the quality up to German standards other wise they may as well give up.

Lightningduck 19 February 2013

BMACY

BMACY-JLR is Indian now and the per unit margin is vanishing because of the Pig-in-evoque abortion.

Find an Autocar car review