Students working with the Alfa Romeo Style Centre produce their own interpretation of a new Alfa Romeo saloon
19 February 2013

A joint effort between the Alfa Romeo Style Centre and design students has produced the 'Gloria' concept. 

The project saw Master in Transportation Design students give "their completely independent interpretation of a new Alfa Romeo saloon", according to head of Fiat & Chrysler Design Lorenzo Ramaciotti. 

Although merely a styling exercise, the dramatically designed Gloria was showcased on the European Design Institute display at the Geneva motor show.

While taking design features from both modern and vintage Alfa Romeos, the Gloria maintains typical saloon car dimensions with specific focus on passenger comfort and space. Power would come from state-of-the-art V6 or V8 bi-turbo engines.

Lorenzo Ramaciotti said: “During development, we commented, discussed and guided the projects in order to get the most from their spontaneous expressions of creativity. The result was stimulating and marked by professional and creative excellence.”

Alfa Romeo will launch a new saloon in 2014, the Giulia to replace the 159 in Alfa Romeo's dormant executive saloon segment. 

The launch of the Giulia saloon will be followed by an estate variant, much like the Giulia's predecessor, the 159. It will share its underpinnings with the Giulietta hatch, and Dodge Dart, but will be the largest model of the three.

The Giulia makes up part of Alfa Romeo's expansion plan into Asian and North American markets. Boss of Fiat-Chrysler, Sergio Marchionne, hopes to boost global sales from 100,000 units last year to 300,000 by 2016, in an attempt to recreate the success of rivals like the Audi A4, Mercedes C-class and BMW 3-series.

Jimi Beckwith

 

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Comments
11

19 February 2013

Could be a cross between an XJ and a 159.

Get *something* into production instead of just relying on a couple of small hatchbacks!!

19 February 2013

If Alfa made this what person with an ounce of petrol in their blood would buy German? Other than slightly larger lights and mirrors I see nothing here that would not be feasible for production. It's totally stunning.

Alfa can rise again but only if they stop teasing and actually build something like this. My God, compared to the awkward and ever clumsier stuff Merc and BMW are doing, this would totally clean up.

However, used to grabbing defeat from the jaws of victory, Alfa will poorly execute a half hearted version of this and the 'what ifs' will continue until they go down the tubes. They could almost be British such is their ability to constantly miss open goals.

19 February 2013

Have to agree with just about everything that you said - except for the 'almost be British' and 'miss open goals' bit.  Jaguar and Land Rover are 'scoring' with happy regularity now.

Anyway, back to the Alfa - stunning indeed although I don't really see the point of indicator repeaters on top of the bonnet, if that's what they are!

21 February 2013

bmacy wrote:

indicator repeaters on top of the bonnet

Those are bits of leather, kind of like patches on a tweed jacket. Originality for the sake of it, but then again it's a design study and they are a talking point.

19 February 2013

jmd67 wrote:

If Alfa made this what person with an ounce of petrol in their blood would buy German? Other than slightly larger lights and mirrors I see nothing here that would not be feasible for production. It's totally stunning.

Alfa can rise again but only if they stop teasing and actually build something like this. My God, compared to the awkward and ever clumsier stuff Merc and BMW are doing, this would totally clean up.

However, used to grabbing defeat from the jaws of victory, Alfa will poorly execute a half hearted version of this and the 'what ifs' will continue until they go down the tubes. They could almost be British such is their ability to constantly miss open goals.

 

Based on looks I totally agree, but if it has the same problems as the 159 (which also looks stunning but has medicore engines, is too heavy and doesnt handle that well) then a petrolhead is going to end up in a 3 series.

19 February 2013

"100,000 units" of Alfa Romeo last year.  Wow it must be costing fiat a fortune to keep them going.

Make them an after market unit for the car industry.  Cars can get the Alfa treatment.

19 February 2013

if this was designed with EU regulation in mind then we're onto a winner. this can quite easily be a Brera replacement - imagine a soft top!

I do wish they'd stop with imprinting the 8C impression onto every car so far made - it's quite boring. They don't need to follow in the ugly foot steps of the BMW's or Merc's and make the next bigger car a copy of the smaller one. Every car in the range needs a different element of expression about itself thats tells a story about its evolution. So many concepts have been designed by various design studios for Alfa and not all have been given consideration for a possible production car just because it does not go with their range? It really is a shame.

Sergio, open your eye's and do what is right for Alfa, there is no need to copy what the Germans are doing and you are right their reign of power ended some decades ago and we don't need to follow their example

19 February 2013

BMACY-JLR is Indian now and the per unit margin is vanishing because of the Pig-in-evoque abortion.

19 February 2013

Wow this is beautiful, FIAT need's to get its ar*e in motion and get to producing stunning beauties like this. But it also need's to get the quality up to German standards other wise they may as well give up.

Optima2

21 February 2013

looking at this picture with a cup of tea and a nice biscuit I realised there was something rather wrong with it. OK, so I appreciate it's a styling exercise, but if you allow your eyes to roll across the roof and down that soft, vaguely feline c-pillar, you realse they've omitted the red warning triangle and recovery truck behind. Stretching artistic licence too far?

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