Currently reading: Geneva motor show 2012: New Volvo V40 - latest pics
Volvo's answer to the BMW 1-series and Audi A3, the Volvo V40, will be launched at Geneva

Volvo will launch its new Volvo V40 at the Geneva motor show in March. The five-door hatchback will give Volvo a much-needed rival to the BMW 1-series and Audi A3 and is spied here in winter testing for a second time.

The Volvo V40’s launch was confirmed in December by Volvo CEO Stefan Jacoby. The V40 will be based on a development of the front-drive ‘P1’ platform that underpins the C30, S40 and V50 models. The V40 is set to replace both the S40 and V50 in Volvo’s line-up, but the future of the three-door C30 is less clear.

The V40 is tipped to be the first car to get Volvo’s new range of modular four-cylinder VEA (Volvo Environmental Architecture) engines, which will be no greater than 2.0 litres in capacity.

The car was made a priority by Jacoby when he joined the firm from Volkswagen last year. It has been pushed up the product cycle ahead of a replacement for the ageing XC90 full-size SUV.

Volvo insiders have indicated to Autocar in the past that the firm is desperate to compete in one of Europe’s largest market segments and consider making such a car “an open goal”.

Autocar understands the car will be marketed at young, active families and will be a premium product within the Golf class. Such billing will also appeal to the North American market, which Volvo is keen to expand in further.

Volvo will also launch a baby SUV, called XC40 and based on an all-wheel-drive version of the P1 platform. There may be two different versions of the XC34: a standard-wheelbase version for Europe and a stretched model for China and, perhaps, North America. A four-door version of the V40 for China is another possibility, a car which would be a direct replacement for the S40.

See all the latest Volvo reviews, news and video

Mark Tisshaw

Title: Editor

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.

From this position he oversees all of Autocar’s content across the print magazine, website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.

Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?Move Electric and Pistonheads, and has written a column for The Sun.

Join the debate

Add a comment…
Zedboy 14 February 2012

Re: Geneva debut for new Volvo V40

supermanuel wrote:

Zedboy wrote:
I've jut moved from East Kent to West Surrey and have gone from having the ONLY XC60 around to blurring into herds of them.

Where in East Kent Zedboy?

Swale - gone from being surrounded by Pajeros and uninsured Mondeos to feeling like I haven't been that successful amongst the M-Class / X5 brigade. Talk about sublime to ridiculous eh?! At least I know its gonna be there every morning now, plus dealer is now always less than 20 miles away.....Nice!

supermanuel 18 January 2012

Re: Geneva debut for new Volvo V40

Zedboy wrote:
I've jut moved from East Kent to West Surrey and have gone from having the ONLY XC60 around to blurring into herds of them.

Where in East Kent Zedboy?

catnip 15 January 2012

Re: Geneva debut for new Volvo V40

I've always really liked the C30, but have been put off by the poor engine range. There's nothing for those who want a frugal but reasonably powerful petrol engine (something similar to the VW group 1.4tsi). I wonder whether this new range of engines for the V40 will trickle down to the smaller model.