Currently reading: Geneva motor show 2012: Datsun to return?
Renault-Nissan is poised to launch a range of budget cars
Jim Holder
News
2 mins read
6 March 2012

Renault-Nissan is poised to launch a range of budget cars - but officials have stopped short of confirming they will carry the Datsun badge.

Andy Palmer, executive vice-president of Renault-Nissan, confirmed at the Geneva motor show that an announcement about an entry-level car project that could rival the Tata Nano, and the markets it would be sold in, was "weeks away".

"We're talking about a range of cars that would provide a value-for-money opportunity in several segments," he said. "I won't use the word cheap, as the customers won't want a cheap car, but they will want value for money, which means quality and good design that they can afford.

"If you look at the number of people on bikes who want to move to move up to a car, the possibilities are enormous. But at the moment there is very little on offer"

Palmer declined to say which markets the cars would be sold in, but conceded that each market would need its own regional specification. He also highlighted the risk of using the car in the emerging Russian market, where part the Lada brand that is part owned by Renault-Nissan is already a success.

"If you look at the price point we're talking about then it could never be a world car," he said. "Besides, building to a car for all world use means introducing compromises. It is better to adapt for local markets."

Asked about the possibility of branding the new cars as Datsuns, Palmer responded: "There's no announcement, but it's an interesting idea."

Jim Holder

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sirwiggum 6 March 2012

Re: Geneva 2012: Datsun to return?

Will they be selling mid size and D segment cars?

Not just citycars and SUVs?

Fidji 6 March 2012

Re: Geneva 2012: Datsun to return?

newtoybox wrote:
I presume Datsun would be better received in Japan

I imagine you are right, but it would be nice to see the name return here in the UK. Maybe we could have the 370Z as a Datsun instead, and we could have other similar sportscars. How about a new Datsun 200ZX to rival the Toyota GT-86 and Subaru BRZ?

newtoybox 6 March 2012

Re: Geneva 2012: Datsun to return?

TegTypeR wrote:

Is there really a need for another brand when they already have Dacia who are supposed to be the budget brand within the group?

I presume Datsun would be better received in Japan?

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