Aston boss Ulrich Bez to stay in charge until 2016; special edition DBS confirmed
3 March 2010

Aston Martin’s CEO Ulrich Bez will stay on as the company’s CEO until 2016, overseeing a transformation within the company’s management structure.

Bez will eventually adopt a patriarchal role within the company – he had been due to step down as CEO in 2012, but Aston shareholders have convinced him to stay on.

Speaking at the Geneva motor show, Bez confirmed there would be 40 special edition DBS models – 20 coupes and 20 convertibles – known as DBS UB2010 to mark his 10 years in charge at the company. He said Astons would remain as “cars for the heart” and dismissed suggestions that the new Cygnet was not in the spirit of the brand.

“I believe there is a need for a luxurious car that's fun to drive and to be seen in,” he said. “Cygnet is a car with Aston style, design and craftsmanship, for people who think it's not always practical or appropriate to drive around in a sports car. It will have lots of feel good factor."

He said the new four-door Rapide would be a car to attract younger customers to the brand and 1000 units had already been sold. Bez also said the firm had sold 55 One-77 models and test drives would be available from April.

Twitter - follow autocar.co.ukSee all the latest Aston reviews, news and video

Join the debate

Comments
1

4 March 2010

[quote Autocar]Aston Martin’s CEO Ulrich Bez will stay on as the company’s CEO until 2016, overseeing a transformation within the company’s management structure.[/quote]

Next few years are going to be difficult for Aston so keeping Bez is a wise move. He's one of the best in the automotive business and who they need to lead them in to the future.

Why difficult? With their divorce from Ford they'll have to come up with an alternative power solution. Also unfortunately you've got "green" pressures that they will have to address, even though on the grand scheme it's a minor issue as Astons are kept longer and do less miles than an average car!

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer
  • Citroën C3
    First Drive
    16 October 2017
    Is the third gen Citroën C3 ‘fresh and different’ enough to take on its supermini rivals? We spend six months with one to find out
  • BMW X3
    First Drive
    15 October 2017
    A satisfying rework of the X3 that usefully improves its handling, cabin finish, space and connectivity to make this BMW a class front-runner again
  • Vauxhall Insignia Country Tourer
    First Drive
    13 October 2017
    Off-road estate is now bigger, more spacious and available with torque-vectoring all-wheel drive, but is it enough to make its German rivals anxious?