Vauxhall's boss, Duncan Aldred, reveals the manufacturer's intentions to become the UK's best-selling manufacturer by 2016
Julian Rendell
10 September 2013

Vauxhall is promising to overtake Ford to become the UK market’s number one best-selling car-maker by 2016.

The manufacturer's boss, Duncan Aldred, made the confident claim in an interview at the Frankfurt motor show.

"Just after the middle of the decade we expect Vauxhall to be the UK number one," he told journalists.

Currently UK market leader Ford has about a three per cent lead over Vauxhall with a 14 per cent market share compared with Vauxhall’s 11 per cent.

Vauxhall has been closing the market share gap and expects its fresher range of models, including the new Mokka soft-roader and Cascada soft-top, together with the refreshed Insignia to make further inroads into Ford’s market leadership.

Also coming are a new range of more frugal diesel and petrol engines, which Vauxhall expects to lift sales of its four main models — the Adam, Corsa, Astra and Insignia.

"Our mission is to get Vauxhall to the top," added Aldred, "and we have a great product cadence and expect continued sales growth to complete the task."

A decisive boost to Vauxhall’s sales will also come from an all-new Astra, which goes into production in 2015 at the Ellesmere Port plant on Merseyside.

Aldred says the UK dealers network has been fired-up to further increase sales by 2016.

"This message has been very clearly given to dealers," he said.

Click here for more Frankfurt motor show news.

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Comments
1

10 September 2013

One thing that's put me off Vauhxalls for life is getting a car before a facelift and liking it, only to buy a post-facelift model and find they've deleted half the features you liked...

Maybe it's just me, but that kind of thing leaves a sour taste in your mouth when it's your own money. And there's so many alternatives out there...

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