The BMW 3 series-rivalling Cadillac ATS will launch in Europe without a diesel engine.
Mark Tisshaw
9 January 2012

General Motors will initially launch its new Cadillac ATS saloon in Europe without a diesel engine.

Speaking at the ATS's reveal on the eve of the Detroit motor show, Cadillac's marketing chief Don Butler confirmed to Autocar a diesel ATS would be launched before the 3-series rival received a mid-life facelift "within four years", but added a European launch would not wait for the diesel to be readied.

Read more about the Cadillac ATS

Butler believes that the new turbocharged 270bhp four-cylinder engine that GM will launch in the ATS is a worthy alternative to diesel in the meantime. "I can see an ATS with that engine on the Autobahn being a very strong performer," he said.

Butler refused to confirm whether or not the diesel engine would be sourced from within GM or if it would be a new Cadillac-specific engine.

The ATS's all-new rear-drive platform has been conceived right from the outset with right-hand drive in mind, Butler confirmed.

"If we want to be taken seriously as a global luxury brand then we need to compete on all worldwide stages," said Butler. "Out volume will never be massively high in Europe, but we need to have a complete presence."

Cadillac's previous 3-series 'contender' was the Cadillac BTS, a reskinned Saab 9-3 that was never competitive. Butler said GM had learned from past failings.

"We have learned that if you want to succeed, you have to design everything to win. You can't just take something you already have and force feed it."

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Comments
6

9 January 2012

"Cadillac's marketing chief Don Butler confirmed to Autocar a diesel ATS would be launched before the 3-series rival received a mid-life facelift "within four years", but added a European launch would not wait for the diesel to be readied." What a surprise....no diesel, so yet again GM is not taking the European market seriously. Cadillac will NEVER be the global brand GM seems to think it is or should be. Wake up GM and start to take your european brands and customers seriously, sort and invest in Opel/Vauxhall and get real that Chevy should never replace them in Europe. The worldwide status should have been sorted already: Chevrolet (Skoda/Seat rival) OpelVauxhall/Buick (VW rival) Cadillac - with proper LHD/RHD products inc diesel - (Volvo/Lexus/Infinit rival)

9 January 2012

I commented about an hour ago on Hilton Holloway's blog (Signs of life at Detroit) about the fact American premium manufacturers are too UScentric.

This just goes to prove they haven't listened to anything the European market has been asking for and this is why they will constantly fail to make inroads on this side of the Atlantic.

Shame, because I quite like Cadillac products but they deserve to fail if they can't get something as simple as this right.

 

 

It's all about the twisties........

9 January 2012

i would buy one - but i only do 5000-7000 miles a year. Mind you i do have a soft spot for american cars but the i do like cars that are different from the norm.

I also believe this is the engine thats in the astra vxr.

9 January 2012

[quote Autocar]General Motors will initially launch its new Cadillac ATS saloon in Europe without a diesel engine.[/quote] How refreshing! A range of cars untainted by accountant's choice eco-specials, makes me like them even more. And having guaranteed massive depreciation, I look forward to considering one of these in 2018.

  • If you want to know about a car, read a forum dedicated to it; that's a real 'long term test' . No manufacturer's warranty, no fleet managers servicing deals, no journalist's name to oil the wheels...

9 January 2012

[quote BriMarsh][quote Autocar]General Motors will initially launch its new Cadillac ATS saloon in Europe without a diesel engine.[/quote] How refreshing! A range of cars untainted by accountant's choice eco-specials, makes me like them even more. [/quote]As I have already said we are all entitled to our own choices but I would choose diesel over petrol for the driving experience on virtually all cars.

9 January 2012

To be fair,

I would rather them launch without Diesel and then launch a bit later with a Good diesel than just rush a diesel ready for it.

At the end of the day, Infiniti Launched with just Petrols only recently adding a diesel and they are slowly grabing share.

It will at least give them time to sort out a dealer network.

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