First look at Land Rovers updated LRX concept for Geneva
1 March 2008

If you were in any doubt about whether or not Land Rover will build a production version of the LRX here’s more proof that it’s going to happen.

This is the second version of the LRX concept, unveiled at Geneva and although its ostensibly very similar to the white car unveiled in January, it represents what Land Rover calls “a contemporary example of personalisation.”

That means black paint, a silver roof and new detailing such as mesh inserts in the air intakes. It could also translate as a Mini/Fiat 500 style customisation programme for the production vehicle – Land Rover said the LRX Black will be used to gauge opinion on “new opportunities for vehicle personalisation.”

The roof is made of carbon and is removable - it also has built in lashing points for snowboards and skis. The roof bars are also new, and there’s now a step on the rear bumper.

Land Rover is keen to use the concept’s interior in the production vehicle and is working on making the radical shapes and materials into something viable for mass production.

The very thin bucket seats are a particular priority, but Land Rover has to overcome packaging issues with side airbags.

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Comments
13

2 March 2008

This looks great, I think. Wouldn't it be excellent if they put the TDV8 engine in it. Land Rover, listen ! Please put a good engine in it !

2 March 2008

Thought it was fantastic in white but it's absolutely beautiful in black. Stunning!

Can't get my head round why Ford would want to sell Jaguar and Land Rover when they're on the cusp of reaping some rewards from their heavy investments and development of these 2 strong brands!

When you see the volume sector under so much pressure from Asian manufacturers surely the smartest route to future success is in exactly this type of brand-investment strategy?

If I was Ford I'd close the sales process without a second thought... if I was smart!!

3 March 2008

Stunning and just beautiful, I don't mind upmarket Landies.

The Green campaigners can't complain.

TDV8 or 5.0litre V8 would be nice!

LISTEN IDIOTS DON'T SELL JLR before dawn!

3 March 2008

[quote Jaggie]LISTEN IDIOTS DON'T SELL JLR before dawn![/quote]

Sell Mazda and Ford America instead!

3 March 2008

Am I the only one who thinks it looks rubbish?

3 March 2008

Well, "rubbish" is probably stretching it but "unimaginative" might not be. Stick five doors on it instead of three and it'll look like a RR Sport with a rising waist line that shrunk a little in the wash. But only a little. At 10mm shorter than a Disco (if memory serves correct from previous stories), it's still pretty damned big. We're always being promised smaller, lighter Land Rovers. When will they finally appear?

3 March 2008

[quote JJBoxster]Can't get my head round why Ford would want to sell Jaguar and Land Rover when they're on the cusp of reaping some rewards from their heavy investments and development of these 2 strong brands! [/quote]

I share your view on this and wonder aloud whether it has to do with the way the legislative wind is blowing - and whether you agree with the direction of the wind or not is immaterial - how do you make standalong brands like RR or Jag meet any kind of future general emissions regs? Like only a handful of other manufacturers - Porsche and its anti-Ken campaign being another - they make quite a large number of high emissions vehicles but nothing smaller to balance them out. Perhaps its a headache that Ford doesn't want to tackle.

3 March 2008

[quote Simon Wells]how do you make standalong brands like RR or Jag meet any kind of future general emissions regs[/quote]

Arrrrrrrrrrghhhhh !

You make them lighter. Jag already knows how to do this.

3 March 2008

[quote James Read]You make them lighter. Jag already knows how to do this.[/quote]

They know but they don't - at least yet and not for some years to come. If the LRX is based on the Disco and pitched at a similar price point, then there will be no aluminium in there. It will unavoidably weigh about the same as a Disco.

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