Toyota will begin comprehensively refreshing ex-customer cars at its UK manufacturing facility as part of a drive to add value to vehicles throughout their life cycles.
Agustín Martín, president and managing director of Toyota GB, gave Autocar the first details of a new process that Toyota will implement as part of its new fleet-focused mobility sub-brand, Kinto. He said: “We need to stretch the way we look at life for both the vehicle and the customer.
"I think we’re very familiar with the usual two- to three-year cycles that are extremely popular in the UK, but we need to go beyond that two- to three-year cycle and say: ‘Okay, what happens in that second cycle and in the third cycle?’”
In order to extend its contact time with customers “at least to 10 years”, Toyota will take vehicles back to the factory after their first use cycle (ie a typical lease contract) and refurbish them “to the best standard” to ensure the second user has as new a vehicle as possible.