Why Stellantis persists with Vauxhall brand despite 'Opel question'

Brand snobbery follows Vauxhall around, perhaps best articulated by the suggestion of: ‘Why don’t they just make them Opels?’

It’s true that this badge-swapping relationship is problematic when Opel-Vauxhall is trying to market one brand as German and another as British. I’ve watched a CEO flounder in handling the ‘what about Vauxhall, then?’ follow-up question after waxing lyrical about Opel’s ‘Germanness’.