Currently reading: How the 911 remains the bedrock of Porsche's success

Almost one in six Porsche sold is still a 911, despite its £100,000-plus price tag

The Porsche 911 was name-checked as one of the models helping fuel Volkswagen Group’s growing order bank in western Europe at its recent half-year financial results.

A sports car now costing in excess of £100,000 even for a base rear-wheeldrive Carrera (just four years ago, it was a smidge over £80,000) may seem an odd model to call out for driving growth at the world’s second largest car maker, yet, 61 years after its introduction, the 911 is as crucial for Porsche as ever.

To access this content please subscribe

20% annual saving
Regular membership
£19.99
Monthly
£199
Annual
Automatic renewal
Team membership
£799
Price includes a 20% discount for a team of 5
See all benefits here